Events Management BA (Hons)

This degree has been designed to offer you a range of choices. Whether you want to focus on the academic study of events management or gain more practical skills as an entrepreneur or employee in the industry, you can create a programme that suits you.

The course is recognised by The Association of British Professional Conference Organisers (ABPCO), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition for this course gives you access to exclusive networking opportunities and guest speakers.

You’ll be taught by our experienced team and benefit from their years of experience in research and hands-on events management. Taught in the heart of London, you’ll also have the advantage of countless event opportunities available in the city. Throughout the course, you’ll study all aspects of events management – legal, human resources, logistics, marketing and finance – and gain the skills and know-how to create events from conception to conclusion, whether you're party-planning as an individual or playing a role in a wider organisation.

You’ll also work closely with our industry partners across a range of fields including music, arts, fashion and corporate events. These partners will not only offer guest lectures throughout the course, they’ll also be actively involved in your development and act as mentors on practical modules and as recruiters, often employing interns and new graduates from our student/alumni pool.

On graduation, you’ll have the experience and qualifications to forge a successful career in events management. You’ll also have a range of transferable skills in research, presentation, collaboration and self-management, which are highly sought-after in many industries.

Why study this course?

• Taught in the heart of London – one of the world’s great event capitals – this undergraduate degree course will provide you with an in-depth understanding of the key principles of events management and the specialist skills required for a range of different roles. Taught by experts, you’ll also be mentored by leading industry figures and develop the experience and contacts you need for a successful career in events management.

Course modules

• The modules listed below are for the academic year 2024/25 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules

• Event Planning and Management
• Learning Through Organisations (Professional Practice 1) in Events and Music Business
• London's Visitor Economy
• Managing People in Organisations
• Media Culture and Society
• Principles of Marketing
• Understanding and Managing Data
• Understanding the Business and Economic Environment: The Events Industry

Year 2 modules

• Cities, Tourism and Eventfulness
• Live Events Practice
• Marketing Communications
• The Event Experience
• Creating a Winning Business 1
• Learning through Work
• Problem Solving: Methods and Analysis
• The Practice of Consultancy
• Business to Business Marketing and Sales
• Consumer PR and Media Relations
• Cultural Tourism Management
• Developing Inclusive Organisations
• Digital Marketing
• Field Trip
• Fundamentals of Project Management
• Music Industry Contracts and Negotiation
• Sustainability, Business and Responsibility

Year 3 modules

• Conference Management
• Contemporary Issues in Events
• Event Sponsorship and Fundraising
• Leading Innovation
• Consultancy Project
• Dissertation
• Brand Management
• Creative Artists Rights and Legal Disputes (Option)
• Service Excellence for Creative industries
• Tourism Destination Management

Event Planning and Management
This module currently runs: 

Autumn semester - Wednesday afternoon (core, 15 credits)

• Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

Aims of the module:

• To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
• To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
• To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
• To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.