Events Management Concentration (Master of Management in Hospitality)

The Master of Management in Hospitality (MMH) with a concentration in Events Management offers a comprehensive education in event and convention management. This concentration is designed for those looking to excel in the dynamic field of events, from planning and production to stakeholder management and risk assessment.

In an industry where events are pivotal for organizational success, this program integrates practical experience with theoretical knowledge. Students work on real events within Boston and beyond, gaining hands-on skills and insights into the evolving landscape of event management.

About the Events Management Concentration

• The MMH concentration in Events Management equips students with essential skills to design, manage, and execute impactful events. The program emphasizes experiential learning, enabling students to work on actual events while studying key aspects of event planning, from venue selection to stakeholder management.
• Students have the opportunity to earn the Emerging Event Planner (EMP) certification, a credential awarded by Meeting Professionals International (MPI). This certification distinguishes emerging professionals in the field and demonstrates a commitment to the competencies needed for success in event management.
• The curriculum incorporates environmental sustainability and social responsibility, focusing on reducing waste and implementing eco-friendly practices. Students learn to create events that are both ethically responsible and environmentally conscious.

MMH Events Management Program Structure

MMH students are required to complete four prerequisite courses: HF701, HF711, HF762, and HF733, before taking any other elective courses. These required courses lay a solid foundation for students to understand the hospitality industry and business operations. Through the four required courses, students can expect to learn:

• Tools and skills to analyze and solve problems in daily hotel, lodging, and restaurant operations
• Essential financial and accounting skills to budget, invest, and evaluate business decisions
• Marketing tactics and skills to gain customer loyalty, increase brand equity and improve profitability
• Leadership skills and human resources knowledge to hire, manage talent, and build a healthy company culture

Full-time students can complete the MMH degree in as little as one three-semester year. The program also includes a summer internship, offering practical experience in the field. Students with prior relevant experience may be eligible to waive the internship requirement.

Events Management Courses—3 Courses (12 Credit Hours)

MMH students are required to complete two prerequisite courses for the Events Management concentration:

• SHA HF777: Meeting Planning and Special Events Management

Choose one of the following:

• SHA SE726: Large Venue Management
• SHA SE727: Mega Events

In addition to the required courses, students select one elective course to further specialize in Events Management:

• SHA HF621: Advanced Food and Beverage Management
• SHA HF768: Digital Marketing Strategies
• SHA HF560: Hospitality Strategic Marketing
• MET AD642: Project Management

Part-Time MMH Opportunities

• For working professionals, the MMH program offers part-time options with evening classes. Part-time students follow the same curriculum as full-time students but can take fewer courses per semester, extending the completion time to approximately two years.

Career Opportunities for MMH Events Management Students

The MMH concentration in Events Management prepares students for a range of roles in the event industry. Graduates can leverage their expertise in managing events and conventions to pursue various career paths, including:

• Event Manager
• Conference Coordinator
• Meeting Planner

With the EMP certification, students are distinguished in the job market, signaling their readiness and competence. Career opportunities span diverse roles in event management, including event manager, conference coordinator, and meeting planner. According to the Bureau of Labor Statistics, event managers earn an annual income of $72,320, while meeting planners and conference coordinators have salaries of $56,330 per year.
Our Career Services, in collaboration with the Marriott Career Center, provides support through workshops, recruitment events, and job search resources tailored to the events management field.

Apply to MMH in Events Management

Ready to start your application for the Master of Management in Hospitality program with a concentration in Events Management? Here’s what you’ll need to submit with your online application:

• An official copy of your undergraduate transcript
• 2-3 letters of recommendation
• Resume or CV
• A one- to three-minute video
• 500-700 word written personal statement 

Standard test scores such as GRE and GMAT are not required for the application. However, international applicants must submit TOEFL or IELTS scores with minimum requirements of 84 on the TOEFL or 6.5 on the IELTS to demonstrate English proficiency. 

Learn More about the MMH Degree—Innovation and Entrepreneurship Concentration

• The Master of Management in Hospitality degree with a concentration in Innovation and Entrepreneurship is valuable not only to passionate entrepreneurs but also to business leaders and managers in the hospitality industry. Request for more information to learn more about the program concentration and how it can support your career aspirations.