Executive Certificate in Customer Strategy

A winning formula in a customer-centric business approach entails an essential combination of disciplines. The SMU Executive Certificate in Customer Strategy aims to proactively enhance the strategic mindset of participants to be future-ready in managing new and evolving customer profiles. 

Topics/Structure:

You may pursue the Executive Certificate by completing any 3 modules or 6 days, whichever is higher:

• Design Thinking: Designing A Competitive Customer Experience  
• Digital Outreach: Marketing To The Digital Consumer    
• Digital Strategy: Building the Digital Capabilities to Transform Customer Experiences 
• Digital Transformation: Building the Digital Brand Experience for Your Business
• Digital Business Model Innovation through Experimentation: A User-centric Approach
• Transformation: Building the Digital Brand Experience for Your Business
• Empathy at Work: Building an Empathic Organisational Culture (for Service Sector) 
• Service Management: Strategies for Negotiation and Communication 
• Employee Resilience: Developing Emotional Flexibility and Wellbeing at Work (for Service Sector) 
• Strategic Communications: Crisis Management in Service Delivery