A winning formula in a customer-centric business approach entails an essential combination of disciplines. The SMU Executive Certificate in Customer Strategy aims to proactively enhance the strategic mindset of participants to be future-ready in managing new and evolving customer profiles.
DurationA winning formula in a customer-centric business approach entails an essential combination of disciplines. The SMU Executive Certificate in Customer Strategy aims to proactively enhance the strategic mindset of participants to be future-ready in managing new and evolving customer profiles.
Topics/Structure:
You may pursue the Executive Certificate by completing any 3 modules or 6 days, whichever is higher:
Established in 2017, SMU Academy is the professional training arm of the Singapore Management University (SMU) and aims to grow the University’s impact, broaden its reach, and cultivate positive change through innovative continuing education offerings.
The Academy aspires to always be at the forefront of building capabilities and continuing professional development for an effective, innovative and responsive workforce in this ever-changing economy. ​
In partnership with the Government, leading businesses and the wider community, SMU Academy offers a comprehensive array of cutting-edge interdisciplinary programmes to support Singapore’s lifelong learning imperative, help organisations meet their reskilling goals, and equip individuals with the skills and competencies to develop a competitive advantage.
With over 800 quality programmes to choose from, our participants are empowered to thrive in the future of work through a practice-oriented, experiential, and interactive approach that integrates academic depth, real-world business cases and interdisciplinary learning.​
Develop insights and methods to enhance customer experience.
Retaining existing customers and acquiring new customers are vital for all businesses. Good customer service retains existing customers and creates customer satisfaction. This would lead to increased sales and referrals.
This 2-day breakthrough session is designed to give participants a powerful new focus and equip them with a range of skills to create impact on customer’s satisfaction and gain customer loyalty.
Customer feedback is a great way for companies to improve their products and services. However, dealing with feedback, and in particular, complaints can be a very challenging part of anyone’s job. Great communication contributes to happy customers.
Service Excellence course is offered by SSDN Innovations.
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