Executive Certificate in Customer Strategy

by SMU Academy Claim Listing

A winning formula in a customer-centric business approach entails an essential combination of disciplines. The SMU Executive Certificate in Customer Strategy aims to proactively enhance the strategic mindset of participants to be future-ready in managing new and evolving customer profiles.

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Course Details

A winning formula in a customer-centric business approach entails an essential combination of disciplines. The SMU Executive Certificate in Customer Strategy aims to proactively enhance the strategic mindset of participants to be future-ready in managing new and evolving customer profiles. 

 

Topics/Structure:

You may pursue the Executive Certificate by completing any 3 modules or 6 days, whichever is higher:

  • Design Thinking: Designing A Competitive Customer Experience  
  • Digital Outreach: Marketing To The Digital Consumer    
  • Digital Strategy: Building the Digital Capabilities to Transform Customer Experiences 
  • Digital Transformation: Building the Digital Brand Experience for Your Business
  • Digital Business Model Innovation through Experimentation: A User-centric Approach
  • Transformation: Building the Digital Brand Experience for Your Business
  • Empathy at Work: Building an Empathic Organisational Culture (for Service Sector) 
  • Service Management: Strategies for Negotiation and Communication 
  • Employee Resilience: Developing Emotional Flexibility and Wellbeing at Work (for Service Sector) 
  • Strategic Communications: Crisis Management in Service Delivery 
  • Central Branch

    60 Stamford Road, Level, Central

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