Facebook Marketing Course

Want to increase your skill proficiency in reaching out to your target audience? Harness the influence of one of the biggest marketplaces using Facebook Marketing and Advertising!

This 2-day Facebook Marketing Course will equip you with practical strategies that can be instantly applied to your Facebook advertising campaign.

We kickstart the course with a comprehensive understanding of the benefits of using social media for digital marketing before getting familiar with customer needs based on Buyer Personas. Next, we will be creating your own exclusive Facebook page!

Following that, we’ll learn about setting up Facebook advertisements and how to use its built-in analytical tools, such as Ad Manager, Power Editor and Click-through Rate, to achieve a positive return on investment (ROI) when targeting potential customers. Once you are well-accustomed to the fundamental structures of Facebook Marketing tools, you will be ready to master the art of digital advertisement with copywriting, creative ad design, and formulating effective Facebook marketing strategies.

Finally, to end the Facebook Marketing Course, we will analyse the effectiveness of your Facebook advertising campaign using Facebook Insights, such as People and post analytics, for future digital marketing campaigns.