Fashion Business

by Condé Nast College of Fashion & Design Claim Listing

This intensive course is a broad introduction to the business side of fashion through key topics such as retail, branding, buying and merchandising, and PR.

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Course Details

This intensive course is a broad introduction to the business side of fashion through key topics such as retail, branding, buying and merchandising, and PR. The key characteristics of the fashion industry – and the unique way fashion is marketed – will be considered, with reference to both “bricks and mortar” and digital consumer experiences.

The programme includes lectures, seminars, problem-solving workshops, and case studies covering the following topics:

  • The fashion cycle, retail & distribution

  • Fashion Branding

  • Digital and social media marketing

  • Buying and merchandising

  • Fashion brand communication

  • Fashion entrepreneurship and new business development

  • The future of fashion

  • Fashion PR

This short course is suitable for anyone who is interested in how the business side of the fashion industry works.

It is also useful as a taster – and overview – for anyone who is considering studying fashion business in the future.

 

Course Highlights

  • Access to the Vogue archives

  • Vogue House Experience

  • Industry speakers

  • Create a mock mini issue of Vogue

  • London Branch

    31 Bedford Square, London

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