Fashion Business Management

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

About the Program

Are you excited about fashion and have a great sense for business. Do you want to study in an engaging learning environment, partner with industry professionals and create sustainable innovative solutions.

In this program, you will gain the specialized job skills required to be a responsible future leader. As a graduate, you will be ready to pursue an extensive range of career opportunities in buying and category management, product development, fashion marketing, brand management, wholesale selling, retail operations management, social media and digital commerce.

You will also gain a solid foundation in advanced business, fashion and sustainability studies through engaging teaching practices delivered by experienced professionals. The Boutique and the Field (Fashion Industry Education Exchange and Leadership Development) project provide unique opportunities for you to apply knowledge gained across many courses.

The Field project is a case competition designed by a real industry client that culminates in a networking event showcasing graduating student work. Past industry clients have included Holt Renfrew, Urban Planet, Nobis, RW&Co. and Walmart Canada.

Skills

Throughout this program you will develop the following skills:

• forecast fashion trends for a product line
• build winning brand concepts
• develop innovative sustainable solutions across all aspects of fashion
• gain confidence in using math for decision making
• use a variety of creative software for visual communication
• strengthen ability to work in a team
• develop creative content for multiple digital channels