Fashion Merchandising (AAS)

by University of the District of Columbia Claim Listing

Students in fashion merchandising learn about the planning, production, promotion, and distribution of products in fashion industries to meet consumer demand.

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Course Details

Program Overview

The Fashion Merchandising program is designed to fulfill the needs of those students who are seeking a career in corporate side of the fashion industry. Students in fashion merchandising learn about the planning, production, promotion, and distribution of products in fashion industries to meet consumer demand. Students learn to define and analyze target markets, forecast trends, design and use visual communication, and plan and promote fashion products. Students also gain skills in verbal, written and visual presentation, computer networking, product development, business communication, and project management.

Graduates of the Fashion Merchandising program will be trained to launch lucrative careers within the District of Columbia by seeking immediate employment in entry level positions primarily as:

  • Retail Buyers – Buy supplies and services to facilitate production
  • Purchasing Managers – Represent the manufacturers and distributors of products to sell to the people who buy them for resale
  • Fashion Product Developers – Create a wide range of clothing products, and oversee the production of their items

The program fulfills a need to support the District of Columbia’s growth in retail space and commerce since 2012. The program has received support from fashion industry giants such as Tommy Hilfiger, who has given generous funding from his foundation.

Other entry-level positions that Fashion Merchandising graduates may qualify for include:

  • Fashion Trade and Event Organizers
  • Fashion Advertising Agents
  • Retail Boutique Managers and/or Owners
  • Visual Merchandisers
  • Fashion Public Relations Managers and Marketers
  • Fashion Sales Representatives
  • Fashion Journalists
  • Fashion and Wardrobe Consultants
  • Fashion Stylists
  • Theater Costume Department Supervisors
  • Importing/Exporting Sourcing Agents
  • Wholesale Purchasing Managers

The program will also prepare students for successful careers by providing access to professional experiences such as internships at major fashion companies, and other programs sponsored by partnerships with corporations and internationally renowned organizations such as Fashion Group International (FGI) and the Black Retail Action Group (BRAG).

The Fashion Merchandising program consists of 62 credit hours. Students are require to take 26 hours of liberal arts and 36 hours of Fashion Merchandising courses including one elective, an internship, and a capstone course.  Full-time students are scheduled to complete the program in four semesters. 

  • Washington DC Branch

    4200 Connecticut Avenue NW, Washington DC

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