Fashion Merchandising & Retailing (BS)

by Johnson & Wales University (JWU) Claim Listing

Can’t wait to jumpstart your career in the fast-paced global marketplace of fashion merchandising? JWU Charlotte’s Fashion Merchandising & Retailing bachelor’s degree program can get you there with the knowledge and industry-relevant experience you’ll need to succeed.

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Course Details

Program Overview

Can’t wait to jumpstart your career in the fast-paced global marketplace of fashion merchandising? JWU Charlotte’s Fashion Merchandising & Retailing bachelor’s degree program can get you there with the knowledge and industry-relevant experience you’ll need to succeed. Dive into the A-to-Z processes of the fashion and retail industry — including retail management, visual merchandising, marketing and public relations.

You’ll be exposed to many retail and fashion fields, including the merchandising and retailing of apparel and accessories. Learn about retailing, merchandise buying, advertising, sales and fashion promotion.

You’ll also learn how to

  • apply marketing principles to fashion goods

  • evaluate global fashion markets

  • identify and analyze future retail trends

Choose to specialize in an area of interest:

  • Merchandise Buying

  • Fashion Marketing & Visual Merchandising

Best of all, you’ll be able to hone your creative and business skills through an internship, and gain exposure to the retailing and fashion industry through professional site visits to industry leaders. You also have several study abroad opportunities geared specifically for our Fashion Merchandising & Retailing students. Our experience-based approach to learning is supported by participation in a wide variety of industry events — both on and off campus.

  • Charlotte NC Branch

    801 West Trade Street, Charlotte NC

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