Fashion & Retail Transformation

This program provides you with the tools and strategies you need to become a visionary fashion leader who can manage a rapidly changing marketplace to drive profitability and generate memorable experiences using design-led strategy.

Together, in hands-on, dynamic sessions, we challenge conventional industry wisdom and apply new fundamentals of retail innovation and design. Come ready to explore cutting-edge strategies that combine e-commerce, data analytics, and experiential retail with Parsons’ core values: diversity, equity, inclusion, and sustainability. Learn directly from industry leaders how to reimagine fashion retail for a new era, and leave with the know-how needed to turn new strategies into bold solutions.

Parsons Exec Ed teaches that only by creating a culture of innovation can fashion brands meet rapidly changing consumer demand. Our world-renowned faculty instill the design mindset needed to anticipate changing consumer behaviors and trends, ensure cultural relevance, and employ new technologies to create exceptional customer experiences, enabling you to grapple with the large-scale challenges facing the industry.

What You Will Learn:

Design Methods Applied to Retail Innovation

Master techniques that allow you to predict what customers want and to identify future trends and new audiences.

Frictionless Hybrid Experiences:

Learn how to create brand ecosystems by employing data, personalization, and phygital (physical and digital) strategies.

Retail and the Experience Economy:

Learn to adapt to changing consumer behaviors and develop new direct-to-consumer (D2C) strategies to engage your audience through social media, subscriptions, rent to own, and more.

Physical 2.0:

Reimagine physical stores, pop-ups, and digital as interconnected, mutually reinforcing, and enabling enterprises capable of establishing emotional connections with customers.