Financial Acumen For Marketing & Sales Personnel

From amongst all the ‘non-finance’ persons, those handling the sales and marketing functions need to understand finance management the most, since their actions have a direct impact on the bottom line.

This three day programme is designed to provide marketing and sales personnel the requisite knowledge and skills required to perform their roles effectively.

Key Takeaways:

• Comprehending financial statements
• Costing principles to take prudent sales related decisions to enhance profitability
• Budgeting & performance management techniques

• Day 01
  • Revisiting Basics
  • Understanding Financial Statements
  • Managing Profitability
  • Effective Cash Flow Management
• Day 02
  • Marginal Costing Principles
  • Case Studies on Application of Marginal Costing Principles
  • Leverage Analysis
  • Ratio Analysis
• Day 03
  • Case Studies on Ratio Analysis
  • Cash Flow Statements and the importance of Cash Management during times of uncertainty
  • Budgeting with particular emphasis on Cash Budgets and Sales Budgets
  • Reading of Funds Flow Statements