Foundation In Digital Marketing

What’s lacking with today's business owners, is an appreciation of how to understand and manage digital marketing in today’s fast paced digital economy. Do they have a realistic strategy that’s based on addressing a business objective? How would they decide on a digital platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?

This 5-day programme addresses these gaps and provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan.

The foundational programme designed by industry practitioner aims to equip marketers with the latest knowledge and best practices in digital marketing including Search, Email, Social Media, and Optimisation.

This will be an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a template for their own organisation’s digital marketing plan.

Learning Objectives:

• Understand and map Consumer Decision Journey
• Understand and create Personas
• Understand and craft Messaging
• Understand the fundamentals of a digital marketing strategy/plan including budgeting
• Understand and apply foundational concepts in Search and Display, Social Media, Email Marketing, Analytics and Optimisation
• Assess business needs and goals and formulate a digital marketing strategy Utilise a structured framework to selecting and assessing digital media and design a strategic digital marketing plan for the organisation