Foundations of Advertising and Media

A comprehensive programme which covers the fundamentals of the advertising and media agency world. This 12-week course is now regarded as one of the most valuable and effective professional development opportunities in the industry.

This course includes presentations and case studies from industry experts and leaders and provides participants with an insight into the broader industry that sits beyond their own agency, building connections that will last for their entire careers.

Learning outcomes

• Gain an understanding in organisational structure and functions of creative and media agencies.

• Gain insight into the value and significance of client relationship management.

• Learn the value of brand stewardship by understanding brand theory and consumer/brand relationships.

• Dive into the creative world and the art of the brief.

• Review emerging digital trends and the importance of integrated marketing communications.

• Understand the importance of revenue generation and managing profitability.