A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.
DurationA website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.
Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
What You'll Learn:
By the end of this micro course, you'll be able to:
Competencies/skills developed in this micro course include:
We’re here for you. SCS provides the perfect balance of academic excellence and applied skills instruction. This means you get a unique, hands-on learning experience within a higher education setting, empowering you to take your career in any direction you choose, explore new horizons, and unleash your creative potential.
We are constantly working with industry experts, professional associations, subject matter experts, and academic faculties to provide learning opportunities that will challenge and change you.
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing str...
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
Learn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.
Learn the techniques and best practices you need to successfully manage marketing campaigns, create an appealing brand image, identify target markets, develop effective marketing strategies, and measure ROIs.
Did you know that 75% of users go no further than the first page of search engine results ? Today, it is essential to go as high as possible in the relevant natural results in order to capture quality traffic.
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