Foundations of Search Engine Optimization (SEO)

by University of Toronto School of Continuing Studies Claim Listing

A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.

$559

Contact the Institutes

Fill this form

Advertisement

University of Toronto School of Continuing Studies Logo

img Duration

15 Hours

Course Details

A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.

Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

What You'll Learn:

By the end of this micro course, you'll be able to:

  • Perform both SEO keyword and competitive research to best compete in a crowded market.
  • Understand how Google ranks websites and how to position yours to increase your chances of ranking.
  • Develop an influencer & media outreach strategy to improve your Off-Page SEO (i.e., how authoritative and credible Google views you).

Competencies/skills developed in this micro course include:

  • Search Engine Optimization
  • Influencer and Media Outreach
  • Content Marketing Strategy
  • Toronto Branch

    158 St George St, Toronto

Check out more SEO (Search Engine Optimization) courses in Canada

Future Connect Training Logo

Social Media Marketing Course

In the fast-paced evolution of Digital Marketing, the function of Social Media Marketing is important. Traditional marketing remains in today's world, but marketers are focusing on this cutting-edge medium to engage with their target market.

by Future Connect Training [Claim Listing ]
Camosun Coastal Centre Logo

Social Media Marketing

Social Media Marketing course training is offered by Camosun Coastal Centre for all skill level. The Camosun Coastal Centre (CCC) brokers training to enhance workforce development in the shipbuilding industry.

by Camosun Coastal Centre [Claim Listing ]
Concordia University Logo

Search Engine Marketing

In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads.

by Concordia University [Claim Listing ]
Kensley College Inc Logo

Digital Marketing

The Digital Marketing Certification Course aims to give you a head start in the field by enabling you to delve into the core concepts of digital marketing and keeping you up to date with the latest tools and techniques.

by Kensley College Inc [Claim Listing ]
  • Price
  • Start Date
  • Duration
Robertson College Logo

Search Engine Optimization Basics

Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines such as Google and Bing. In this self-directed online course, you will learn the basics of SEO, how it drives e-Commerce and about new and emerging technologies.

by Robertson College [Claim Listing ]

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy