Foundations of Search Engine Optimization (SEO)

by University of Toronto School of Continuing Studies Claim Listing

A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.

$559

Contact the Institutes

Fill this form

Advertisement

University of Toronto School of Continuing Studies Logo

img Duration

15 Hours

Course Details

A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.

Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

What You'll Learn:

By the end of this micro course, you'll be able to:

  • Perform both SEO keyword and competitive research to best compete in a crowded market.
  • Understand how Google ranks websites and how to position yours to increase your chances of ranking.
  • Develop an influencer & media outreach strategy to improve your Off-Page SEO (i.e., how authoritative and credible Google views you).

Competencies/skills developed in this micro course include:

  • Search Engine Optimization
  • Influencer and Media Outreach
  • Content Marketing Strategy
  • Toronto Branch

    158 St George St, Toronto

Check out more SEO (Search Engine Optimization) courses in Canada

JFL Media Formation Logo

Formation Google AdWords

Google allows consumers to search to choose where to go, what to do and what to buy. With the Google Ads program, your ad can appear on Google at the exact moment a user searches for products or services like yours.

by JFL Media Formation [Claim Listing ]
NorQuest College Logo

Social And Digital Communication

Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.

by NorQuest College [Claim Listing ]
  • Price
  • Start Date
  • Duration
University Of Calgary Logo

Foundations Of Digital Marketing

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour.

by University Of Calgary [Claim Listing ]
  • Price
  • Start Date
  • Duration
CDI College Logo

Introduction to Social Media

This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.

by CDI College [Claim Listing ]
Assiniboine Community College Logo

Social Media Marketing

Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.

by Assiniboine Community College [Claim Listing ]

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy