Foundations of Search Engine Optimization (SEO)

A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.

Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

What You'll Learn:

By the end of this micro course, you'll be able to:

• Perform both SEO keyword and competitive research to best compete in a crowded market.
• Understand how Google ranks websites and how to position yours to increase your chances of ranking.
• Develop an influencer & media outreach strategy to improve your Off-Page SEO (i.e., how authoritative and credible Google views you).

Competencies/skills developed in this micro course include:

• Search Engine Optimization
• Influencer and Media Outreach
• Content Marketing Strategy