A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.
A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily.
Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
What You'll Learn:
By the end of this micro course, you'll be able to:
Competencies/skills developed in this micro course include:
We’re here for you. SCS provides the perfect balance of academic excellence and applied skills instruction. This means you get a unique, hands-on learning experience within a higher education setting, empowering you to take your career in any direction you choose, explore new horizons, and unleash your creative potential.
We are constantly working with industry experts, professional associations, subject matter experts, and academic faculties to provide learning opportunities that will challenge and change you.
Google allows consumers to search to choose where to go, what to do and what to buy. With the Google Ads program, your ad can appear on Google at the exact moment a user searches for products or services like yours.
Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.
This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour.
This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy