Managers need to balance their roles between operational management and strategic thinking. As organisations flatten with changing roles, strategic thinking is no longer the responsibility of only senior management.
DurationManagers need to balance their roles between operational management and strategic thinking. As organisations flatten with changing roles, strategic thinking is no longer the responsibility of only senior management. All managers down the line are required to think strategically within the context of their organisation's business.
Participants will develop a strategic mindset so as to add value to their organisations from within their own work units as well as in their interactions with other units. Developing a strategic mindset also prepares participants for higher levels of responsibility over time.
Learning Outcomes:
As one of Singapore's leading private education and lifelong learning institutions, SIM equips individuals and enterprises to be future-ready.
Founded on the initiative of the Economic Development Board in 1964, SIM has a solid track record in supporting manpower development for Singapore’s growth. Today, we remain fully committed to providing innovative, skills-based learning experiences and opportunities designed for higher education, professional development, and corporate excellence.
Our aim is to inspire, upskill and empower every learner – from individuals to enterprises and communities – to thrive in life and for life.
This Strategic Marketing Management (HAS-SPI-6011-1.1) module is targeted at senior managers and managers in the sales and marketing industry and for those who wish to embark on a career change to the sales and marketing sector.
This course will provide you with a process for developing a clear understanding of your business's culture, operations, and market position, while facilitating the development of a strategic blueprint for gaining the competitive advantage necessary for your business's success, now and in the futur...
This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.
The digital age has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. Driven by advances in hardware, software and communications, the very nature of market research and analytics has changed, and new techniques have emerged.
Corporate Strategic Management course is offered by Ashford College of Management & Technology. Our curricula meet the needs of our students, equipping them well for future academic studies and career development.
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