Fundamentals of Intellectual Property Rights for Strategic Business Planning

Your Ideas, Inventions, Trade Marks, Copyrights and Trade Secrets are your organisation’s valuable assets.  

• What is intellectual property (IP) rights and how to manage them effectively to enhance your business and make money in the global markets? 

• What happens if you did not register your trade mark or service mark and someone else use your mark? 

• Rely on tort of passing-off action? 

• Do you rely on patent protection or trade secrets to protect your company’s secret recipe?  Which strategies to take?

Get a thorough understanding of the principles of intellectual property rights protection and its enforcement. There will be quizzes to enhance learning. What do you know about the new blockchain technology where “Smart Contracts” can be created and NFTs?  Paperless digital code and stored on a revolutionary blockchain technology in a decentralised network of distributed ledger in the metaverse.  The terms & conditions of Smart Contract are written in code & automatically self-executed when predetermined conditions are met in a decentralised space.  Intellectual property laws apply?