Get ahead of the competition by developing your strategic marketing credentials. This marketing short course will equip you with a solid foundation and insight into the world of contemporary marketing.
This course contains 6 substantive modules and includes a learning plan, with weekly schedules, to keep your studies on track.
Modules in this course:
Module 1: Marketing Fundamentals
Module 2: Consumer Behaviour
Module 3: Marketing Research
Module 4: Products and Services
Module 5: Pricing, Communication and Distribution
Module 6: Branding
iQ Academy was originally established in 2006 as a small department of Centurion Academy, with the purpose of improving student employability through business short courses.
With the success of our students and a desire to offer an expanded programme range, we exited the Centurion Academy umbrella in 2012 and we merged with Fernwood Business College (Pty) Ltd and launched as a new private tertiary institution called “iQ Academy (Pty) Ltd”.
As a leading private higher education institution we provide affordable and accessible private distance education that empowers you without compromising on quality.
The purpose of this programme is to address skills and competencies for enabling entry-level employment and positions.
Bachelor of Commerce (Honours) in Business Marketing Course is Offered by STADIO.
This programme is designed for people who want to pursue a career in the marketing and communications industry and enter the industry being work-ready. It is a knowledge-based skills development programme of relevance to the industry, aimed at achieving the required competency for further workplace
The purpose of this qualification is to ensure that qualified learners understand advertising agency processes and technical methods in general, and specialize in the processes systems, and technical methods that they are (to be) involved in by achieving specific competence.
The purpose of the Diploma is to develop graduates who can demonstrate focused knowledge and skills in marketing management. Students will develop strategic knowledge, together with practical skills through work-integrated learning to enable graduates to apply their learning in the workplace.
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