Get ahead of the competition by developing your strategic marketing credentials. This marketing short course will equip you with a solid foundation and insight into the world of contemporary marketing.
DurationThis course contains 6 substantive modules and includes a learning plan, with weekly schedules, to keep your studies on track.
Modules in this course:
Module 1: Marketing Fundamentals
Module 2: Consumer Behaviour
Module 3: Marketing Research
Module 4: Products and Services
Module 5: Pricing, Communication and Distribution
Module 6: Branding
iQ Academy was originally established in 2006 as a small department of Centurion Academy, with the purpose of improving student employability through business short courses.
With the success of our students and a desire to offer an expanded programme range, we exited the Centurion Academy umbrella in 2012 and we merged with Fernwood Business College (Pty) Ltd and launched as a new private tertiary institution called “iQ Academy (Pty) Ltd”.
As a leading private higher education institution we provide affordable and accessible private distance education that empowers you without compromising on quality.
The purpose of the Diploma is to develop graduates who can demonstrate focused knowledge and skills in marketing management. Students will develop strategic knowledge, together with practical skills through work-integrated learning to enable graduates to apply their learning in the workplace.
Obtain social media certification with the Higher Certificate in Social Media and Communication, which aims to develop students’ social media communication skills within the growing, fast-paced industries influenced and impacted by social media and communications.
The programme is aimed at individuals who would like to enter the marketing and communications industry, and be able to perform basic marketing and communication functions.
Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers.
Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity.
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