Fundamentals of Strategic Management (4-1000-03)

by Excel College Claim Listing

To provide the attendees with the knowledge of strategic management process, why strategic management takes place, how it affects the modern businesses, and finally implementation, feedback and control of the strategic management process.

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Course Details

To provide the attendees with the knowledge of strategic management process, why strategic management takes place, how it affects the modern businesses, and finally implementation, feedback and control of the strategic management process.

Who should attend

  • Middle level managers, functional area managers, corporate planners who are involved in planning out the business strategy of the company.

Methodology

  • Lectures, discussions, practical exercises, case studies, team competition

The key topics will include the following:

  • Strategic Management Elements
  • Analyzing the environment (industry and international environment)
  • Internal analysis and diagnosis
  • Generic strategy alternative
  • Considering various strategy options and making the choice
  • Implementation and control
  • Petaling Jaya Branch

    Lot 1-020 & 1-021, Level 1, Millenium Square, No. 98, Jalan 14/1, Petaling Jaya

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