Game Thinking: Beyond Design Thinking

Learn a step-by-step proven methodology used by the biggest modern companies in the world today. This unique Game Thinking Methodology is now brought to Malaysia jointly by Mindstorm Consulting and E-Learningminds. Gain a US Certification from Game Thinking Academy upon completion of this course.

The proliferation of technology has disrupted the way businesses are conducted.  New business models have emerged, the concept of marketing has evolved and more distinctively, consumer behaviour has changed.  In today’s VUCA environment, innovation of products and services has become the norm for organization to out-compete and out-grow their competition.

However, the process of innovation is not a simple process and likely fraught with challenges and if done incorrectly may be a costly exercise.  Many companies are forced to innovate as they struggle to compete in today’s competitive business environment but are unsure of how to begin or worse still, spend the time innovating only to see their innovation fail when it is pushed out to the market.

So, is there a systematic step-by-step process where innovation can be done faster and smarter and where products which people love and come back to can be built?  The answer lies in  Game  Thinking

Game Thinking is a synthesis of game design, systems thinking, Agile/Lean UX & design thinking which aims to accelerate innovation and drive sustained engagement. World-renowned social game designer, community architect & startup coach, Amy Jo Kim founded Game Thinking Academy to help entrepreneurs & innovators to 10x their product and experience design through Game Thinking.

Game Thinking helps companies to innovate and design new and unique experience either employee or customer. Thousands of entrepreneurs have leveraged Game Thinking to innovate faster and smarter and build products people love and come back to.

Guided worksheet

• Get access to our Customize worksheets developed to help you with a stuctured approach that is repeatable. The worksheets are developed with an aim towards building a holistic strategy for your organisation

Peer-to-peer learning

• Our program allows participants to discuss and learn from each other exposing them to new situations and experiences. Learning from other participants will enable access to various viewpoints

Coaching

• You will be able to participate in a series of Live Coaching classes throughout the program where you will be learning new content as well as get live feedback on your work completed

Self-paced

• You will have Access to over 20 videos taking you through concepts and ideas of the Game Thinking methodology. These videos are accessible by you 24x7 throughout the duration of the course

Latest content

• Developed in line with changes in the environment, our content are relevant to today's modern businesses. It has been curated through discussion with other experts to ensure it is relevant to today's business environment
• Building a sustainable product or service today requires an approach that breaks the traditional order of innovation.  Our hybrid learning model has been developed through a modular approach which allows you to focus on any one particular area if you wish or to follow a structured approach.  Through the live discussions you will be exposed to new concepts as well as understand how to apply the concepts using  customised worksheets.
• The program consist of a combination of self-paced learning as well as 4 live half day online classes conducted over 2 weeks. 
• Participants will be provided with a Game Thinking Playbook on which they will be able to practice their learnings and apply it to their innovation.

The Evolution of Business Models : From Scarcity to Abundance

• Technology has decimated industries, created new business as well as transformed business models.
• This module explores the influences of exponential technology and how it can influence the transformation of businesses to grow at an exponential rate.

Introduction to Game Thinking

• Understand what is Game Thinking and learn the powerful concepts behind this methodology

Building Success Habits

• Learn the foundation behind what makes an innovation successful

Discovering Your Superfans

• Understand what is a superfan and who they are.  Learn how you will be able to find your superfans

Scoping Your Innovation

• In today’s abundant environment, the ability to innovate is an important skills that will help you build a sustainable business.  Learn how to develop innovative products through the matching of resources and the environment to identify potential areas of solutioning

Designing Your Customer Journey

• Learn how to build a compelling engagement loop to keep your customers coming back for more

Validating Your Ideas

• Discover how to validate your hypotheses to ensure you are building a product to meet your customer’s underserved needs

Competitive Teardowns

• Learn the unique Game Thinking approach to understanding your competitors

Who is it for?

• Department Heads
• Innovation Managers/Executives
• Design Thinking Lead/Executive
• Product Manager/Executive
• Product Marketer