General Management for Shipping

This programme aims to provide the participants:

• A deeper understanding of the core concepts of general management, and their application in an integrated manner in the maritime industry.
• An enhancement of decision making skills by analysing situations and developing a strategic perspective.
• An opportunity to develop a broader awareness of the maritime industry through an exposure to its different sectors and peer-learning with personnel from diverse maritime-related organisations.

Course Contents:

• The Maritime Environment & Management: Overview of International Trade, Shipping and Ports.
• People/Human Resource Management: Managing Team Performance; Negotiation and Conflict Resolution; Developing Leadership Skills.
• Financial Management: Financial Accounting; Investment Analysis; Financial Risk Management.
• Information Management: Business IT Alignment; Challenges in IT Implementation.
• Supply Chain Management: Logistics Management; Container Terminals Logistics; Port Infrastructure Development; Process Improvement through BPR; Vessel Fixtures.
• Marketing Management: Core Elements of Services Marketing; Marketing Strategy.
• Managerial Communications: BusinessPresentations.
• Strategic Management: Strategic Analysis, Formulation and Decisions.