Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data
Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer.
Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.
Whether you are considering using Google Ads for the first time, or are already running an account, this course will give you the insights into best practices, great tools and the reports you need to understand how your advertising is working and what could be improved.
Learn how to setup and run a successful Google Ads campaign and get the greatest return from your budget in this interactive short course.
We're one of Australia's leading providers of courses, professional development and customised training, meeting the learning and education needs of the Sydney community at all stages of life and across a diverse range of interests.
Gain new insights, learn new skills or discover your untapped creativity - it's all possible at CCE - the Centre for Continuing Education at the University of Sydney.
Being visible in web searches is absolutely imperative in today’s business world. By ranking at the top of search engines’ pages, you’re far more easily found. These days, online advertising spend accounts for around 40% of advertising budgets – and this is rising.
This course is designed for marketing professionals who wish to enhance their understanding and application of content marketing
You will learn the latest strategies and techniques used by digital marketing agencies and gain hands-on skills in the latest tools and technologies as you produce your own portfolio of cutting edge creative work.
Social media marketing is one of the fastest-growing markets worldwide, putting you at the forefront of the global social media revolution.
This online program is designed to build the knowledge and skills of DoE staff tasked with communicating on Social Media as part of their role. The program was developed to minimise risks identified in the RiMAC audit (Use of Social Media, 2018).
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