Google Ads (Level I)

Did you know that of all internet users who search on Google, 52% click on sponsored links with AdWords ? Today, it is essential to position your website at the top of the first page of search engines. Google Ads is the essential tool to complete your SEO strategy and make your website stand out in the eyes of Internet users. 

Indeed, a good command of Google Ads campaigns can propel you ahead of your competitors. Attracting the right customers to your website, at the right time, and at the right price, will boost your online sales and profitability .

Discover the content of our Level 1 Google Ads training and learn how to create and optimize your first sponsored link campaigns that will make your website soar to the top of the search engines.

You Will Learn:

During the Google Ads training in Montreal, our experienced trainers will teach you how to:

• The different types of sponsored link campaigns;
• Identify the right online advertising platforms and formats;
• Create a profitable sponsored links strategy based on your strategic objectives;
• Properly configure and optimize your advertising campaigns as well as define the budgets and bids that are necessary for them;
• Configure the various tools related to Google Ads such as Google Analytics;
• Analyze and measure the performance of your web marketing campaigns and the return on investment of your actions.