Master a core component of search engine marketing (SEM) with pay-per-click (PPC) advertising using Google Ads (formerly known as Google AdWords).
DurationMaster a core component of search engine marketing (SEM) with pay-per-click (PPC) advertising using Google Ads (formerly known as Google AdWords).
This 2-Days Intensive Google Ads – Google Search and Display Advertising Course will equip you with the skills needed to start and run your Google Ads Campaign (Search and Display). We will first walk you through the whole journey of setting up a Google Ads account before we dive head into the foundations of all great ads – Keywords Research.
Once you’ve learnt the best practices of Keyword Research, we will go deeper into understanding how Google Ads work, and how to measure and optimize your Google Ads Campaign to get more clicks, conversions and ultimately more return on investment (ROI).
Finally, we will go beyond with audience re-marketing and ad extensions – a feature which can increase your click-through rate by several percentage points. We will end off with sharing some digital advertising strategies that work and help achieve KPIs and the hacks that Google don’t want you to know for the maximum ROIs.
Our humble roots started in 2012. In the last 8 years, we have been providing reliable, relevant and cost-effective courses to upskill and empower our Singapore workforce.
We work closely with BCA and WSQ to ensure that our courses meet their stringent criteria and requirements. We are an Approved Training Organization (ATO) approved by SkillsFuture Singapore.
And we place an emphasis on the quality of our courses! We take great pride in delivering training courses that will help you gain relevant skills that you can apply immediately!
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Professional Certificate in Digital Marketing & Customer Insights is offered by NUS Advanced Computing for Executives (ACE). Our mission to educate leaders, executives and computing professionals in exploiting emerging and disruptive digital technologies.
For those who want to attain essential knowledge and skills to get higher page-ranking for their website on search engine result pages (SERPs).
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