Master a core component of search engine marketing (SEM) with pay-per-click (PPC) advertising using Google Ads (formerly known as Google AdWords).
DurationMaster a core component of search engine marketing (SEM) with pay-per-click (PPC) advertising using Google Ads (formerly known as Google AdWords).
This 2-Days Intensive Google Ads – Google Search and Display Advertising Course will equip you with the skills needed to start and run your Google Ads Campaign (Search and Display). We will first walk you through the whole journey of setting up a Google Ads account before we dive head into the foundations of all great ads – Keywords Research.
Once you’ve learnt the best practices of Keyword Research, we will go deeper into understanding how Google Ads work, and how to measure and optimize your Google Ads Campaign to get more clicks, conversions and ultimately more return on investment (ROI).
Finally, we will go beyond with audience re-marketing and ad extensions – a feature which can increase your click-through rate by several percentage points. We will end off with sharing some digital advertising strategies that work and help achieve KPIs and the hacks that Google don’t want you to know for the maximum ROIs.
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Join us to learn how various popular social digital tools, social media platforms, a well-planned content strategy can play significant roles in your personal branding, role as an Influencer or to increase brand awareness and enhancing your business
Advanced Digital Marketing Strategies to Convince and Convert Prospects fast course is offered by Transform And Transcend.
Consumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before.
Become proficient in launching successful digital campaigns from ideation (persona, strategy) to omni-channel implementation (Google ads, Facebook ads, SEO… etc.) to data-driven optimisation (experiments, analytics).
In our 16hrs WSQ Search Engine Optimization course, we will reveal the answers to you starting from an introduction to search engine optimization to allow you to recognize the key differences between SEO and SEM and grasp key SEO working terminology.
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