This course provides a basic overview of the main principles of Google AdWords and some key areas to focus on when creating or managing AdWords campaigns.
DurationThis course provides a basic overview of the main principles of Google AdWords and some key areas to focus on when creating or managing AdWords campaigns.
On completion of this course, students should be able to demonstrate an understanding of the following:
Our courses are hand written and prepared by a Web Developer and SEO Consultant with over 10 years experience. Examples given in class are from real life situations making the learning more relatable.
Being visible in web searches is absolutely imperative in today’s business world. By ranking at the top of search engines’ pages, you’re far more easily found. These days, online advertising spend accounts for around 40% of advertising budgets – and this is rising.
We’ll teach you how to create engaging videos, blogs, Social Media posts and various other forms of content to attract customers, promote your business and sell your products and services.
This one-day course looks at how you can profile your customers to gain deeper insights into the types of content they want to consume and the best practices for creating low cost but highly effective content. We will cover the strategies behind content marketing and step-by-step ways to plan, crea...
You will learn the latest strategies and techniques used by digital marketing agencies and gain hands-on skills in the latest tools and technologies as you produce your own portfolio of cutting edge creative work.
This online program is designed to build the knowledge and skills of DoE staff tasked with communicating on Social Media as part of their role. The program was developed to minimise risks identified in the RiMAC audit (Use of Social Media, 2018).
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