Google Analytics

Course Outline / Curriculum:

Setting Up Google Analytics:

• Account creation

• Linking webmaster tools

• Getting the tracking code

Inserting tracking code:

• Static Websites

• CMS websites, Wordpress etc.

• Positioning of code

• Code variables

• Testing your code

• Verifying your account

Google Analytics Interface:

• Knowing your sidebar

• Most popular sections

• Mobile

Analysing:

• Bounce rates

• Time on site

• Organic vs Paid visits

• Visitor tracking

• Referrals, Direct, Organic

• Page Tracking

Filters:

• Creating Filters

• Activating Filters

• Tracking Filters

Advanced Segments:

• Implementing Advanced Segments

• Tracking Advanced Segments

Reporting:

• Creating Reports

• Emailing Reports

• Realtime Reporting

Users and Access Control:

• Inviting Users

• Admin and read-only