A short course in which you will set up Google analytics for your own chosen site and learn how to draw the relevant reports.
DurationCourse Outline / Curriculum:
Setting Up Google Analytics:
Account creation
Linking webmaster tools
Getting the tracking code
Inserting tracking code:
Static Websites
CMS websites, Wordpress etc.
Positioning of code
Code variables
Testing your code
Verifying your account
Google Analytics Interface:
Knowing your sidebar
Most popular sections
Mobile
Analysing:
Bounce rates
Time on site
Organic vs Paid visits
Visitor tracking
Referrals, Direct, Organic
Page Tracking
Filters:
Creating Filters
Activating Filters
Tracking Filters
Advanced Segments:
Implementing Advanced Segments
Tracking Advanced Segments
Reporting:
Creating Reports
Emailing Reports
Realtime Reporting
Users and Access Control:
Inviting Users
Admin and read-only
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If you are, and want to learn the fundamentals of online marketing, then DSM’s Basic Digital Marketing Course is perfect for you. This course, which is accredited with the United Kingdom Services CPD Body, covers basic principles of digital marketing.
This course will give delegates a solid understanding of digital marketing and how to use the relevant principles, tools and techniques when developing appropriate digital strategies, implementing campaigns and measuring its effectiveness.
This is an invigorating career of strategy and innovation bringing both creativity and technology to the fore front of decision making. Whilst this programme covers marketing and advertising principals and concepts it has a special focus on digital marketing mediums and social media.
This course comprises of three units, with each unit providing theoretical and practical insights, video explainers, and case studies to support learning.
This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
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