Google Analytics Training

Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.

Course Outline

How Google Analytics Works

• High level overview

Key Google Analytics Reports

• Dashboards

• Where do visitors come from? Which referrers, campaigns, emails

• What are visitors doing on the site? The key touch points?

• What products are visitors buying and from which referrers?

Using the Results

• Understanding Goals & Funnel Paths

• Using Filters & Profiles

• Establishing Max. CPCs

• Other Useful Data (web design parameters, geo location, etc.)

Report Manipulation

• Ad Hoc Filtering

• Date Management & Comparison

• Cross-Segmentation

Reporting Practical

• Hands on session

• Discussion

Tracking Your Campaigns

• Track Paid Advertising - Pay Per Click, Banners

• Track Email Marketing

• Track Offline Marketing