Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
DurationGoogle Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
Course Outline
How Google Analytics Works
High level overview
Key Google Analytics Reports
Dashboards
Where do visitors come from? Which referrers, campaigns, emails
What are visitors doing on the site? The key touch points?
What products are visitors buying and from which referrers?
Using the Results
Understanding Goals & Funnel Paths
Using Filters & Profiles
Establishing Max. CPCs
Other Useful Data (web design parameters, geo location, etc.)
Report Manipulation
Ad Hoc Filtering
Date Management & Comparison
Cross-Segmentation
Reporting Practical
Hands on session
Discussion
Tracking Your Campaigns
Track Paid Advertising - Pay Per Click, Banners
Track Email Marketing
Track Offline Marketing
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