Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
DurationGoogle Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
Course Outline
How Google Analytics Works
High level overview
Key Google Analytics Reports
Dashboards
Where do visitors come from? Which referrers, campaigns, emails
What are visitors doing on the site? The key touch points?
What products are visitors buying and from which referrers?
Using the Results
Understanding Goals & Funnel Paths
Using Filters & Profiles
Establishing Max. CPCs
Other Useful Data (web design parameters, geo location, etc.)
Report Manipulation
Ad Hoc Filtering
Date Management & Comparison
Cross-Segmentation
Reporting Practical
Hands on session
Discussion
Tracking Your Campaigns
Track Paid Advertising - Pay Per Click, Banners
Track Email Marketing
Track Offline Marketing
As a digital consultancy, solving our clients' most complex training and software development requirements is what we do, day in day out. We know business can be complicated and your time is precious.
You need clear choices and concise advice that can be tailored to your exact specifications. We will collaborate with you and advise you with clarity and confidence. Our core service areas are: Training, Digital Consultancy & Development and Claris FileMaker.
The Level 3 Diploma in Digital Marketing aims to provide you with the opportunity to develop skills and understanding to work either in a marketing role, communications role or as a key person responsible for digital media
Digital marketing has evolved and developed at an incredibly fast rate over the past 5 years. Almost every inquiry and purchase involves an online interaction which is why these channels are critical to your overall success.
Through our Facebook and Instagram Ads Training, you will learn how to create Facebook and Instagram Ad campaigns and how to tailor this to your digital marketing strategy.
During this Traineeship you will plan and manage a marketing campaign, learn about using different digital platforms and review and evaluate your work in response to a brief. The perfect introduction to a career in digital marketing!
The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics.
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