Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
DurationThis practical course offers an ideal introduction to the basics of Google search engine optimization (SEO), search engine marketing (SEM), and online advertising. Today’s businesses need to know how to successfully implement and leverage Google-based Internet marketing campaigns and opportunities.
Google tools help you attract, retain, and convert website traffic and enable you to know and engage with your online audience and potential buyers while on your site.
The course will teach you to combine quality content with the tools and approaches offered by AdWords, Google Analytics, and online advertising to become a powerful online marketer.
Trainees learn the fundamentals of SEO and SEM and the basics of online advertising in order to drive quality traffic to your website and online properties for engagement and conversion.
Audience
Digital marketers require a specialized course in SEO and SEM.
Marketing Managers/Directors/CMOs
Marketing Coordinators/Specialists
Content/Copy writers
Website content managers.
Website developers and their managers.
Communications Managers/Specialists.
Business analysts and IT personnel working with or interested in expanding their role in the business area.
Established in 2004, headquartered in Toronto, Ontario, Canada, ACRA has helped thousands of learners in all areas of IT every year.
Our delivery platform included instructor-led, virtual, and e-learning. We offer open enrollment into public offerings, on-site custom course development, and tailoring of existing courseware.
Our curriculum is also endorsed by the Project Management Institute, the International Institute for Business Analysis, and aligned with the ScrumAlliance, SAFe, and Scrum.org certifications.
A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
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