In this creative, innovative graphic design degree, you'll integrate design principles, methods, concepts, images, words, and ideas to convey distinct, visually compelling messages to a range of audiences.
DurationIn this creative, innovative graphic design degree, you'll integrate design principles, methods, concepts, images, words, and ideas to convey distinct, visually compelling messages to a range of audiences.
Multiple annual workshops focused on community engagement and collaboration — including EUREKA!, which allows students to use their skills to initiate social change, and PUSH, a multi-day event captained by an industry designer.
Courses you’ll study include typography, branding and identity systems, designing for space and environment, interactivity and UX/UI, motion graphics, packaging design, publication design, design thinking, history and research.
Students and alumni are employed by top design firms, advertising agencies, and corporations such as Adobe, Apple, ESPN, Fisher-Price, the NHL, Sesame Street, Sports Illustrated, Vogue Italia, and Walt Disney Company.
Faculty regularly facilitate collaborative class projects with industry, exposing students to a range of networking opportunities and practical experiences. Course partners have included Kraft, Milwaukee Tool, Mondelez, Precision Botanicals, Roomba, Starbucks, Unilever, and Wegmans.
A graphic design degree is perfect for students who eat, breathe, and sleep design, and would like to apply their skills in a hands-on way.
In the graphic design major, we have a balance of design thinking, history, theory, conceptual explorations, problem-solving approaches and strategies, applied projects, and technical development.
It all enables our students to create innovative and effective design solutions.
Careers And Experiential Learning
Typical Job Titles
Art Director
Associate Art Director
Creative Designer
Creative Director
Digital Designer
Digital Product Designer
Freelance Graphic Designer
Graphic Designer
Experience Officer
Identity/Packaging Designer
Illustrator
Interactive Designer
Junior Art Director
Junior Director
Junior Graphic Designer
Motion Designer
Presentation Designer
Product Designer
Promotions Marketing Coordinator
Social Media Director
UI/UX Designer
Visual Designer
Web Designer
Web Developer
At Rochester Institute of Technology, we shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, and socially conscious community, we leverage the power of technology, the arts, and design for the greater good.
Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds.
Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students.
Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo.
And with over 20,000 students and more than 145,000 graduates from 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. At RIT, we are always on to something amazing.
The RIT campus is about six miles from downtown Rochester—just minutes away if you want to explore and enjoy the city’s entertainment, cultural, and employment opportunities.
Rochester is large enough to provide the dining and night life opportunities you might expect in a bigger city, yet small and friendly enough to be inviting and accessible.
Our Bachelor of Fine Arts in graphic design program gives you the intellectual and practical skills you'll need to be successful in this diverse field.
Students learn graphic design principles through problem-solving. The program encourages students to meld the practical aspects of applied design creatively with more abstract issues of personal exploration, social consciousness and individual goals.
The Bachelor of Fine Arts (BFA) degree with a concentration in Graphic Design is a professional 122-hour advanced undergraduate curriculum.
Class sizes are kept small so that students can work closely with their professors to explore their creativity while developing skills in graphic design, digital photography, illustration, video production and motion graphics
The School of Graphic Design’s BFA program guides students through the nuanced skill-development process required to achieve excellence in typography, print, packaging, branding, user experience, and motion graphics.
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