Growth Marketing Professional (GMP)

This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth. Students will learn about customer success, front end development and marketing automation for a complete growth hacker.

Students will become proficient in digital marketing strategy, social media, Google paid search (pay-per-click), email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.

In this interactive online course, students are guided by experts in the field who mentor them through the entire process, and students have the added advantage of taking the course content at their own pace.

Upon completion of this course, you should be able to understand:

• Growth and digital marketing

• Quantitative skills, analytical skills, and technical skills

• Qualitative research, copywriting, and storytelling

• Channel acquisition

• Google Analytics concepts