This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.
DurationThis course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth. Students will learn about customer success, front end development and marketing automation for a complete growth hacker.
Students will become proficient in digital marketing strategy, social media, Google paid search (pay-per-click), email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.
In this interactive online course, students are guided by experts in the field who mentor them through the entire process, and students have the added advantage of taking the course content at their own pace.
Upon completion of this course, you should be able to understand:
Growth and digital marketing
Quantitative skills, analytical skills, and technical skills
Qualitative research, copywriting, and storytelling
Channel acquisition
Google Analytics concepts
Lumify Group was previously known as DDLS Group. We help business and enterprise customers turn change into opportunity through instructor-led, vendor-certified, IT and process training.
Developed in partnership with the world’s leading tech vendors and delivered by industry-accredited experts, our courses are pragmatic, future-focused and real-world ready.
From cybersecurity to cloud computing, AI to agile, our award-winning trainers deliver cutting-edge content to over 20,000 students online, in classrooms and in workplaces, every year.
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment.
The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.
Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.
Market research is one of the most effective ways to provide such insights and knowledge. This course provides a hands-on approach to experience both qualitative and quantitative market research.
You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.
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