Handling Media Interviews

Handling Media Interviews

A situation that causes enough people to comment on social networks can cause traditional media to pay attention too. This means that any organisation can receive unexpected media attention at any time.

The only way to be ready for such an event is to pro-actively prepare. This training can be designed to suit exact requirements and delivered face to face or virtually.

Trainees learn how to:

• proactively plan for unexpected media attention

• avoid pitfalls when media contact occurs

• use media to positive effect

• handle press, radio, TV or internet interviews

• pitch messages for the target audience

• utilise questions to communicate key messages

• handle difficult questions effectively

• make a positive personal impression

• build good relations with media professionals