This course is designed for business owners, managers and supervisors, who want to improve their knowledge and practice of brand management.
DurationApple, Nike, Disney. People buy products from these powerful brands because of what they mean and signify. A brand is a business’s most valuable asset. It can assist in attracting and retaining customers, differentiating products and creating a barrier to entry for competitors.
This series of modules will provide essential skills and knowledge for understanding, building and maintaining your business’s brand. Participants will undertake practical activities and when they finish the course, they will have the knowledge to design and maintain a powerful and effective brand.
This course is designed for business owners, managers and supervisors, who want to improve their knowledge and practice of brand management.
Topics covered include:
Understanding the essential tools to create a desirable and effective brand.
Learning how to create consistent and effective brand relevant communications.
Exploring how to evaluate and maintain the brand.
Evaluating Brand Equity, Understanding Brand Elements, Creating Brand-Relevant Marketing Communications, Analysing Social Media Material and Crafting Secondary Brand Associations.
The University of the Sunshine Coast is a public university based on the Sunshine Coast, Queensland, Australia. After opening with 524 students in 1996 as the Sunshine Coast University College, it was later renamed the University of the Sunshine Coast in 1999.
Fashion StudiesMinor
If you are creatively inclined and interested in learning how to commercialise your designs, consider a minor in Fashion Studies. You’ll learn and embed sustainable and ethical practices, and make a difference to the future of the fashion industry.
Understand the difference between fashion and clothing and develop brand strategies to match consumer trends. Studying with USC will prepare you for a career in the billion dollar textile, clothing and footwear industry.
Your studies will equip you with the business and marketing skills you need to successfully navigate the fashion industry and you will graduate with a design portfolio to showcase your creative work, strengths and skills.
Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding creative solutions to customer problems.
Dynamic Channel Management is a two-day workshop that teaches the foundations of effective channel management – identifying, recruiting, on-boarding and managing channel partners and Managed Service Providers.
Develop your skills in the dynamic and creative exciting Marketing and Communications industry. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.
The Certificate IV in Marketing & Communication will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and improve product promotion strategies. You will be able to explore career opportunities such as a marketing coordinator or market resea...
Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.
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