This course is designed for business owners, managers and supervisors, who want to improve their knowledge and practice of brand management.
DurationApple, Nike, Disney. People buy products from these powerful brands because of what they mean and signify. A brand is a business’s most valuable asset. It can assist in attracting and retaining customers, differentiating products and creating a barrier to entry for competitors.
This series of modules will provide essential skills and knowledge for understanding, building and maintaining your business’s brand. Participants will undertake practical activities and when they finish the course, they will have the knowledge to design and maintain a powerful and effective brand.
This course is designed for business owners, managers and supervisors, who want to improve their knowledge and practice of brand management.
Topics covered include:
Understanding the essential tools to create a desirable and effective brand.
Learning how to create consistent and effective brand relevant communications.
Exploring how to evaluate and maintain the brand.
Evaluating Brand Equity, Understanding Brand Elements, Creating Brand-Relevant Marketing Communications, Analysing Social Media Material and Crafting Secondary Brand Associations.
The University of the Sunshine Coast is a public university based on the Sunshine Coast, Queensland, Australia. After opening with 524 students in 1996 as the Sunshine Coast University College, it was later renamed the University of the Sunshine Coast in 1999.
Fashion StudiesMinor
If you are creatively inclined and interested in learning how to commercialise your designs, consider a minor in Fashion Studies. You’ll learn and embed sustainable and ethical practices, and make a difference to the future of the fashion industry.
Understand the difference between fashion and clothing and develop brand strategies to match consumer trends. Studying with USC will prepare you for a career in the billion dollar textile, clothing and footwear industry.
Your studies will equip you with the business and marketing skills you need to successfully navigate the fashion industry and you will graduate with a design portfolio to showcase your creative work, strengths and skills.
This introductory short course designed for small business owners covers the foundation skills required to promote a small business through online promotion and social media.
The course offers qualifications and tools to be successful in any area of ??Marketing, Marketing Research and Digital Marketing.
We seek to educate the whole person by providing opportunities for growth, development and learning, which will prepare young people for a balanced, worthwhile future.
In this course you will apply these questions to generate strategic recommendations for a real Australian company
Marketing & Communication have never been more critical to career success and the profitability if businesses. With the boom global access to internet and data, each company has essential become a media brand.
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