Harnessing the Power of Brand Management for Your Business

Apple, Nike, Disney. People buy products from these powerful brands because of what they mean and signify. A brand is a business’s most valuable asset. It can assist in attracting and retaining customers, differentiating products and creating a barrier to entry for competitors.

This series of modules will provide essential skills and knowledge for understanding, building and maintaining your business’s brand. Participants will undertake practical activities and when they finish the course, they will have the knowledge to design and maintain a powerful and effective brand.

This course is designed for business owners, managers and supervisors, who want to improve their knowledge and practice of brand management.

Topics covered include:

• Understanding the essential tools to create a desirable and effective brand.

• Learning how to create consistent and effective brand relevant communications.

• Exploring how to evaluate and maintain the brand.

• Evaluating Brand Equity, Understanding Brand Elements, Creating Brand-Relevant Marketing Communications, Analysing Social Media Material and Crafting Secondary Brand Associations.