This programme aims to equip learners with the necessary skills for implementing marketing strategies associated with an entry level marketing job.
DurationThe purpose of this qualification is to provide students with the basic introductory knowledge, cognitive and conceptual tools and practical techniques applicable to the field of Marketing Management.
Emphasis is placed on the general areas and principles that guide and form the foundation of marketing practice. Coupled with the principles, techniques, methods and strategies employed in the organisation, the learner will be able to build fundamental competence in the marketing field.
This qualification will signify that the student has attained a basic level of knowledge and competence in the field of marketing. The specific marketing knowledge is underpinned by and combined with the fundamental knowledge found in the field of business management.
This knowledge strengthens the student’s ability to work confidently within the organisational context.
Regent Business School was established to satisfy the urgent demand for management education in Southern Africa. Regent Business School is one of the few business schools in South Africa with an established association with a large overseas university.
From inception, this link was established with the University of Luton in the United Kingdom to offer a range of business and management programmes by distance and supported learning to Southern African students. Regent Business School (RBS) continues to benefit enormously from the alliance with the University of Luton.
Regent is registered as a private higher education institution by the Department of Education in South Africa. In addition, the Council on Higher Education (CHE) has accredited all Regent’s programmes including the Bachelor of Commerce (B Com) degree and Master of Business Administration degree (MBA).
Regent offers a range of fully accredited programmes from one year programmes to post-graduate qualifications, adding to its range of management qualifications in line with the changing requirements of the Southern African market.
The RBS distance and supported learning programmes provide a professional educational qualification that will equip you with practical business knowledge to enable you to succeed in the highly competitive work situation. RBS is mindful of the need for its programmes to reflect the best international business practice.
The study material includes case studies and simulation of real buisiness situations specifically designed to reflect cutting edge developments in the work situation and their impact on business practice.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
The Marketing Management: Principles and Practices course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
Operational Marketing training is offered by The Ubuhle.It’s been a remarkable journey, and together with our clients we have implemented Skills Development that has enriched the lives of thousands of South Africans from all walks of live
This Programme is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally.
It is critical for the success and the prosperity of any business, big or small, to accurately identify, clearly understand and successfully meet the needs of customers.
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