HNC Marketing with Public Relations and Advertising

Overview

This exciting new course has been designed in partnership with industry professionals to ensure you are prepared to work in marketing, advertising & public relations within organisations. Marketers are constantly coming up with new and innovative ways to reach their audiences. If you are a creative person, you will enjoy working in the marketing field.

Marketers play a vital role in helping businesses succeed. When a marketing campaign is successful, it can have a real impact on a company's bottom line. In addition to these general benefits, there are also some specific benefits to studying marketing in the current economic environment.

For example, businesses are increasingly relying on digital marketing to reach their target audiences. This means that there is a high demand for marketers with skills in digital marketing, such as social media marketing, content marketing, and search engine optimization (SEO).

Entry

Entry Requirements

1 relevant* Higher at C grade or above OR an appropriate grouping of National 5 and/or Intermediate 2 and Higher units or Foundation Apprenticeship in Business Skills or NQ Business or similar

Please note:

• each applicant is considered on an individual basis and previous work experience and prior learning will be taken into consideration.  

• Relevant* subjects include Accounting, Business Management, English, Mathematics, Geography, History and a Science Subject.

Learn

Units will include:

• Traditional and Digital Marketing

• Advertising

• Public Relations

• Marketing Research and Planning

• Website development

• Social Media platforms