It can be used in many different situations – meetings with colleagues, engaging with residents, presenting to boards, producing reports (including annual reports). And can be applied across all service areas.
DurationGetting your messages across through storytelling.
Storytelling is a great way of engaging with people and getting your key messages across. It’s an effective way of attracting interest and making things real.
By applying storytelling techniques you can enhance your reports, presentations and meetings. You can transform the way people think and feel about your work as well as build trust and amplify messages.
It can be used in many different situations – meetings with colleagues, engaging with residents, presenting to boards, producing reports (including annual reports). And can be applied across all service areas.
Utilising skills honed in newsrooms from major newspapers to the BBC, this course will teach you how to identify and structure stories that will build trust with the audiences you want to engage.
It’s a practical session with time to try out techniques.
What will delegates learn?
By the end of this you will be able to:
Course programme
Who should attend?
Anyone at any level who needs to communicate their or their team’s work. It’s particularly relevant to those who deliver presentations or public speaking, those who need to engage residents, service users, board members, other departments or teams they manage.
Understand how to identify an engaging story within your work
How to structure a story so it applies to your work and will best engage your audience
Understand how to interview
Understand fundamental safeguarding and legal risks and how to provide balance and fairness
Understand audience behaviours and social media opportunities/risks.
What’s a story?
Understand how to identify a story, what makes stories engaging and relatable to audiences and how universal themes can make your content travel to a big audience.
How to structure a story
How do you structure your story to catch and keep your audience’s attention? How do you make your key messages resonate to change the way people think and feel? The power of editing to elevate and enrich your work.
Interviews
Identifying the best messenger, writing an authentic script / questions to showcase key messages, preparing yourself and your contributor and the importance of accuracy.
Balance, fairness and the law
How to be fair to the contributor and yourself, what is balance and why is it needed? The difference between opinion and editorial responsibility, fundamental safeguarding and legal skills.
Social media
The opportunities and risks of social media, the difference between your platform and 3rd party platforms, are you ready to engage
About us
HQN provides high-quality advice, tailored support, and training on everything to do with housing. We have a proven track record of helping organisations and individuals respond to the challenges of an ever-evolving sector.
HQN was originally set up by Alistair McIntosh and David Garland in 1997 to help social housing organisations navigate the new policy and regulatory landscape introduced by the New Labour government.
From Decent Homes, the creation of the ALMO movement and the Audit Commission inspection regime to the austerity years, government cuts, and the ongoing fallout from the Grenfell disaster, HQN has supported the sector every step of the way.
We have always been proud of our ability to provide fast, practical guidance to the housing profession. We do this in a range of different ways:
The Housing Quality Network – our main best practice network
Nine innovative specialist networks
Consultancy support
Accreditation
Training
Events and workshops.
What we offer
Vast expertise in housing management, asset management, housing finance, governance, leasehold management, policy and strategy, income collection, tenancy sustainment, private rented sector housing, resident engagement, neighbourhood management and building safety
Access to a wide range of associates who are all experts in their fields
Access to a bank of information and good practice drawn from our network membership and our work with the best in class
A well-respected company with a proven commitment to the social housing sector and a strong track record.
Storytelling is a powerful way to share business communications, bring data to life and share ideas. Storytelling can enhance the understanding and retention of information. Your story needs to appeal to the heart as well as the head so that it impacts people in multiple ways simultaneously. With s...
An energetic, interactive two hour workshop crammed full of valuable information, tools and techniques to inspire, encourage and empower you to write your own story and tell it in a confident, professional way.
This practical course is designed to give you the skills to use the core principles of effective storytelling in business.
When you walk away with hours of follow-up to do without any real commitment to action.
Most great orators and presenters understand that communicating a powerful idea is best done through storytelling. The art of delivering a business narrative that is attention getting and memorable can effectively inspire and influence others.
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