Post Graduate Certificate Programme in Digital & Social Media Marketing

The Post Graduate Certificate Programme in Digital & Social Media Marketing from IIM Visakhapatnam helps you navigate the world of online promotion and ensure excellent return on investment (ROI).

Overview:

Just like air, smartphones are everywhere. It has revolutionised the way we ingest news, entertainment, social interaction, business communication, and other types of content thus making it difficult for us to live without one.

Naturally, this has caused the field of Digital Marketing to grow and expand enormously creating endless opportunities. As a result, businesses in every industry need efficient Digital Marketing Managers to promote their products, services, and brands through the use of the internet and other forms of digital communication to engage, connect, and interact with potential customers.

The Post Graduate Certificate Programme in Digital & Social Media Marketing from IIM Visakhapatnam helps you navigate the world of online promotion and ensure excellent return on investment (ROI).

Additionally, it endows you with industry-relevant practical and theoretical knowledge so you can overcome business obstacles and ascend the corporate ladder.

Details

Pedagogy

The teaching approach will be highly interactive by leveraging technology and deploy diverse pedagogical tools and techniques focusing on experiential learning through lectures, simulations, workshops, capstone project, and hands-on practices.

Learning Outcomes

• Understanding of the marketing management process, the consumer journey, the importance of communication, and the scope of digital and social media marketing

• Demonstrate operational excellence in brands and brand management, as well as promotional activities in creating product/service awareness 

• Learn how to use analytics and digital tools and techniques for effective marketing like SEO on-page and off-page, keyword optimisation, and more

• Instil a strategic mindset and transform into strategic leaders to lead innovations and new product development through digital platforms

Programme Delivery

Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone.

Participants will be provided reading materials, etc., for each course. They may also interact with the concerned faculty through e-mails/chat mode.  

Campus Immersion

• There will be 3 days (18 hours*) of campus immersions at IIM Visakhapatnam.  

• It is mandatory for participants to attend all campus visits for the successful completion of the programme. The campus visit will be conducted subject to the evolving pandemic situation and will depend on government and institute regulations, advisories, and guidelines related to the pandemic. In case the campus module is not confirmed due to any reason, the same will be included in the total number of online sessions. 

Who Should Attend?

• Mid to senior-level marketing professionals with knowledge of marketing/sales/marketing analytics domain, keen to learn the effective tactics of analysing data, deriving profitable conclusions, and using them in curating strategies for business enhancement

• Executives or managers from marketing, product/brand, and sales functions, or marketing analysts or business owners who are planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads, and enhance customer experience

• Managers from other functional areas or a non-marketing background with a supporting role for the organisation’s marketing activities

• Entrepreneurs and self-employed professionals (including those aiming to be content creators/influencers) who aim to enhance their business potential/reach using digital and social media