This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
DurationThis course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Ryerson University’s G. Raymond Chang School of Continuing Education is Canada’s foremost provider of university-based adult education, facilitating access to the University’s renowned, professionally relevant courses and programs.
Since 1975, we have been delivering leading-edge workplace knowledge that empowers learners to reach their personal and professional goals.
We have approximately 70,000 annual enrollments (in 1,500 courses) in Arts; Business; Communication and Design; Community Services; Engineering, Architecture, and Science; Gateway for International Professionals; Spanning the Gaps to Post-Secondary Education; and Programs for 50+.
We also offer career-related certificate programs and course series. Our flexible, accessible programming is available on campus, via distance education, and off-site for employee groups at leading organizations.
Our Marketing certificate program brings the worlds of business and creativity together to help you gain important skills in communication, marketing, business development, and project management.Â
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
Marketing course is offered by Yellowquill College. You will be working with an industry standard, certified instructor who is highly experienced. Your instructor knows and respects who you are, where you come from and where you want to go.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
Clark’s marketing program provides rounded skills that meet the needs of a variety of organizations or businesses. Our curriculum is informed by industry-standard practices that prepare students for entry-level employment.
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