This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
DurationThis course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Ryerson University’s G. Raymond Chang School of Continuing Education is Canada’s foremost provider of university-based adult education, facilitating access to the University’s renowned, professionally relevant courses and programs.
Since 1975, we have been delivering leading-edge workplace knowledge that empowers learners to reach their personal and professional goals.
We have approximately 70,000 annual enrollments (in 1,500 courses) in Arts; Business; Communication and Design; Community Services; Engineering, Architecture, and Science; Gateway for International Professionals; Spanning the Gaps to Post-Secondary Education; and Programs for 50+.
We also offer career-related certificate programs and course series. Our flexible, accessible programming is available on campus, via distance education, and off-site for employee groups at leading organizations.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
This course is ideal for those who are interested in learning the basics about marketing for any company, large or small. It’s also a good start for a small business owner who wants to quickly learn about marketing, branding, and advertising.
Marketing & Human Resources course training is offered by Camosun Coastal Centre for all skill level. The Camosun Coastal Centre (CCC) brokers training to enhance workforce development in the shipbuilding industry.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
Marketing Management liaise and network with a range of stakeholders, customers, suppliers and partner organizations to communicate with target audiences and manage customer relationships.
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