This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
DurationThis course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Ryerson University’s G. Raymond Chang School of Continuing Education is Canada’s foremost provider of university-based adult education, facilitating access to the University’s renowned, professionally relevant courses and programs.
Since 1975, we have been delivering leading-edge workplace knowledge that empowers learners to reach their personal and professional goals.
We have approximately 70,000 annual enrollments (in 1,500 courses) in Arts; Business; Communication and Design; Community Services; Engineering, Architecture, and Science; Gateway for International Professionals; Spanning the Gaps to Post-Secondary Education; and Programs for 50+.
We also offer career-related certificate programs and course series. Our flexible, accessible programming is available on campus, via distance education, and off-site for employee groups at leading organizations.
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