This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
DurationThis course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Ryerson University’s G. Raymond Chang School of Continuing Education is Canada’s foremost provider of university-based adult education, facilitating access to the University’s renowned, professionally relevant courses and programs.
Since 1975, we have been delivering leading-edge workplace knowledge that empowers learners to reach their personal and professional goals.
We have approximately 70,000 annual enrollments (in 1,500 courses) in Arts; Business; Communication and Design; Community Services; Engineering, Architecture, and Science; Gateway for International Professionals; Spanning the Gaps to Post-Secondary Education; and Programs for 50+.
We also offer career-related certificate programs and course series. Our flexible, accessible programming is available on campus, via distance education, and off-site for employee groups at leading organizations.
In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost.
This course introduces marketing concepts, functions, and institutions in Canadian society.
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