International Event Management (BA Honours)

Our International Event Management BA explores event management from a global business perspective, with a strong focus on sustainability. You’ll learn the skills to become an innovative, ethical and resilient leader, ready to navigate the evolving challenges and opportunities in international event planning and delivery.

Studying in central London, you’ll be immersed in one of the world's most competitive and influential event industries. London and the UK are renowned for their leadership in this field, providing you with valuable insights into event delivery and its impact on diverse stakeholders.

The course will enhance your leadership and management skills, focusing on collaboration, stakeholder management and best practices. You’ll also gain a comprehensive understanding of event planning and management, integrating innovation, entrepreneurship and ethical decision-making.

Additionally, you’ll engage with case studies across various event types and gain practical experience through partnerships with leading organisations in the public, private, and third sectors. This hands-on approach ensures you graduate with the skills you need to excel in the fast-paced and ever-evolving world of international event management.

Top reasons to study with us 

Study in the heart of London, one of the world's leading events destinations, with an abundance of venues on our doorstep

• Put theory into practice on a year-long work placement or gain international experience studying abroad
• Cover all aspects of event planning and management, with an emphasis on innovation and entrepreneurship
• Explore diverse case studies on various event types from a global perspective
• Consider social values throughout all stages, from planning to execution, ensuring an ethical approach to strategies that consider the well-being of people and the planet

Course structure

• This course is designed with a strong vocational focus, seamlessly blending theory with practical, real-world experience. You’ll learn through a mix of lectures, seminars, workshops, tutorials and field trips, benefiting from guest lectures by industry experts and valuable work experience opportunities. 
• Experiential and work-based learning are integral to the course. Collaborating with industry partners, you’ll also gain hands-on experience through live client briefs that simulate real work environments, enhancing your employability.

The following subjects are indicative of what you’ll study in this course.

Year 1

• In Year 1, you'll build a solid foundation in contemporary events management, mastering key concepts, frameworks and theories. This year focuses on developing your research and investigative skills, enabling you to analyse strategies and propose innovative solutions across various event contexts.

Subjects of study include:

• Fundamentals of Event Planning
• Introduction to the Event Industry
• Managing the Event Team
• Skills for the Event Professional
• Understanding your Audiences

You’ll also choose between a range of optional modules such as Accounting and Finance for Managers, Global Business Environment for Managers, Marketing Research and Data Analysis and Web Design and Content Creation.

You will also have the opportunity to study an elective module from other parts of the University, including a foreign language.

Credit Level 4

Year 2

• In Year 2, you’ll refine your event management skills and generate innovative solutions through in-depth analysis of challenges and issues. You’ll focus on solving problems in diverse event contexts while making informed judgments and achieving both personal and team objectives.

Subjects of study include:

• Event Logistics
• Marketing the Event
• Delivering the Event

You’ll also choose between a range of optional modules such as Entrepreneurial Practice, Event Production and Technology, Events in the Business Environment, Product and Brand Management and Social Media Marketing. You will also have the opportunity to study an elective module from other parts of the University, including a foreign language. 

Alternatively, in place of the option modules listed above, you may be able to take the Westminster Business School (WBS) Study Abroad Experience (subject to eligibility) or the WBS Work Experience.

Credit Level 5

Placement Year

• Between Years 2 and 3 (Levels 5 and 6), you may choose to undertake either a professional placement year in the UK or an international experience year.

Professional Experience

• You’ll have the option to take a placement year in industry. During the year, you will identify skills’ goals to work towards achieving whilst on placement; carry out research to develop an awareness of the event sector they are working in, using a range of data sources; and familiarise themselves with techniques and processes, which help effectively deliver key initiatives and business objectives.

International Experience  

• Alternatively, you may choose to undertake an international experience year at one of our partner overseas institutions. You’ll study and reside in the country of a host institution during the year. The content of your study is agreed through a Learning Agreement between you, the home institution and Westminster Business School.

Year 3

• In Year 3, you’ll demonstrate advanced skills in critically reviewing and applying a comprehensive body of knowledge related to the global event industry. You’ll excel in well-researched decision-making, evaluating concepts and drawing evidence from diverse sources to navigate complex situations. 

Subjects of study include:

• Ethical Leadership
• Professional Event Solutions
• Strategic Event Management
• Final Event Project

You’ll also choose between a range of optional modules such as Creating Entrepreneurial Leadership, Destination Cultural and Heritage Marketing, Luxury Brand Management and Sponsorship and Partnership Management in Sport.

You will also have the opportunity to study an elective module from other parts of the University, including a foreign language.

Credit Level 6

Careers

• Our International Event Management BA will ensure you’re ready for a diverse range of roles, including event administration, operations, marketing and project management. The course emphasises entrepreneurial thinking and leadership, equipping you to meet the demands of today's event organisations.
• The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

Graduate employers
Graduates from the Business School have found employment at organisations including:

• Meta
• Google
• Reed Exhibitions
• London & Partners
• Job roles

This course will prepare you for roles in a variety of areas, including:

• Event Planning
• Event Operations
• Event Marketing
• Event Project Management
• Business Management