If you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in?
Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes.
Your take-away:
This course is a great way to help you:
Develop and implement a marketing plan;
Respond to changing and evolving business-related situations with appropriate marketing strategies;
Narrowly define a desired target market;
Effectively position an organization's offer;
Develop marketing communication skills.
Our approach:
As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts.
You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process.
This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time.
Who benefits the most?
Anyone who wants to learn the essentials of marketing and online marketing.
Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas.
Entrepreneurs who want to market their products or services.
Students moving onward to an academic path in marketing.
Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
Small-business owners or association members who manage their own marketing and communications.
Concordia CCE Loyalty Discount:
All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:
Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;
Have completed a language proficiency test (IELTS) at CCE;
Have completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
Note:
This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.
As a next-generation university, we reimagine the future of higher education. Concordia’s innovative approach to experiential learning and cross-functional research benefits our 50,000 students.
Concordia is the top-ranked university in Canada under 50, located in vibrant Montreal on the traditional lands of the Kanien’kehá:ka Nation. We strive to be socially responsible and create a more equitable and sustainable world.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
Creating awareness of a new initiative is one of the first steps to ensure its acceptance into an organization. The first step is to build and change management plan then sell it, or market it to key stakeholders, executives and persons who are advocates for the initiative.
This course explores the four “Ps” (price, product, promotion, and place) of marketing as they relate to the food and beverage industry. It will also include strategies and tips for using social media to promote a business.
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
This course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization.
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