Introduction to Copywriting

Summary

The need for this course stems from a growth in the advertising industry for individuals with their strength in language and writing. With the surge of digital, the industry is more favourable than ever for upskilling and growth.

Have you ever wondered who writes the words you hear in a TV advert or radio ad? Or who conceptualises the latest innovations from your favourite brands?

Copywriters write, craft and execute copy in adverts to successfully drive a message to their audience, which, in turn, translates into sales.

This is no easy task and over the following weeks, you’ll learn just what it takes to be a copywriter and how your words affect the bigger picture.

Certification:

• Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.