Introduction to Customer Relationship Management

by The Malaysian Insurance Institute Claim Listing

At the end of the course, participants will be able to : Trainee will be able to look, understand & contributing in CRM effectiveness in newly bigger scope, globally. Trainee will be able to realize the impact of good practises of CRM to the nation (organization, people & countries) Trainee will be

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Course Details

At the end of the course, participants will be able to:

  • Trainee will be able to look, understand & contributing in CRM effectiveness in newly bigger scope, globally.
  • Trainee will be able to realize the impact of good practises of CRM to the nation (organization, people & countries)
  • Trainee will be able understand the needs of change (idea, practical & way of life) to sustain & to excel in newly global scenario.
  • Trainee will be able to realize the existence of CRM in our daily life’s activities & business process and excel with it.
  • Trainee will be able to feels CRM powers’ at capabilities, necessity and benefits in rectifying all their data processing and problem solving.
  • Trainee will be able to calculate the KPI, an output impact of CRM effective implementation towards organization goals, staff & agent performance/sales & insured feedback.
  • Trainee will be able to learn past 20 years practices & challenges in insurance companies and CRM contributions in today highly comparative life insurance industry
  • Trainee will be able to exercise the theories and concepts into practices

Key Course Contents

  • Introduction to Basic Concepts
  • Who will benefit from CRM
  • The flows of CRM processes and its benefits.
  • All the information that CRM should stored.
  • Fast accessibility of information online in 24 hours, 7 days/week and borderless.
  • For insured party to feels secure everywhere and agent/co can assist them immediately.
  • Technology changes, attitude and market competitions.
  • Case Study 1
  • Case Study 2

Who Should Attend

  • Executive & Non Exe and Department Head in Customer Service, Sales, Marketing, Operation and Management.
  • Kuala Lumpur Branch

    Level 6, Bangunan AICB, No. 10 Jalan Dato’ Onn, Kuala Lumpur

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