This course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
DurationThis course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
During the course you will learn to define relevant terms, and overview of digital marketing principles. You will be introduced to the different channels in which digital marketing can be implemented.
The course delves deeper into websites, user generated content platforms, SEO, mobile marketing, social media and rounds off with an understanding of how to effectively implement all of the knowledge gained into a successful digital marketing strategy.
Once you have completed this course you will have an understanding of the role of digital marketing within an organisation, be conscious of the channels required for consideration in digital marketing and apply the knowledge of the elements of an effective digital marketing strategy and be able to compile one yourself.
We have been offering excellence in education by design since 1981. Offering accredited Postgraduate and Undergraduate Degrees, Diplomas and Higher Certificates in the Design, Built Environment, Business and Communication sectors.
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
Learn to create engaging content and develop the expertise to tell the stories you’re passionate about. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content is an integral skill.
The workshop will enable B2B and B2C marketers to grasp business opportunities, cope with the challenges of digital transformation, promote brand communication and grow their business.
Give your site the best shot at ranking higher on Google with this interactive short course that teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance.
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