This course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
DurationThis course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
During the course you will learn to define relevant terms, and overview of digital marketing principles. You will be introduced to the different channels in which digital marketing can be implemented.
The course delves deeper into websites, user generated content platforms, SEO, mobile marketing, social media and rounds off with an understanding of how to effectively implement all of the knowledge gained into a successful digital marketing strategy.
Once you have completed this course you will have an understanding of the role of digital marketing within an organisation, be conscious of the channels required for consideration in digital marketing and apply the knowledge of the elements of an effective digital marketing strategy and be able to compile one yourself.
We have been offering excellence in education by design since 1981. Offering accredited Postgraduate and Undergraduate Degrees, Diplomas and Higher Certificates in the Design, Built Environment, Business and Communication sectors.
The short course in Digital Marketing focuses on the contemporary marketspace in which digital marketing takes place and aims at the implementation of digital marketing through the use of websites and different techniques.
During this digital marketing course you will learn how digital marketing can increase brand awareness, generate more leads and increase sales for your business.
This Digital and Social Media Marketing course will teach you fundamental Marketing Principles, how to create all the Social Media accounts, how to customize different pages and how to fully take advantage of social networks in today's digital age.
Learn to create engaging content and develop the expertise to tell the stories you’re passionate about. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content is an integral skill.
Learn all aspects of social media marketing through live, interactive classrooms with industry skills experts. Gain skills of strategy, research and content across all major social media platforms such as Facebook, Instagram, YouTube and TikTok.
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