This course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
DurationThis course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
During the course you will learn to define relevant terms, and overview of digital marketing principles. You will be introduced to the different channels in which digital marketing can be implemented.
The course delves deeper into websites, user generated content platforms, SEO, mobile marketing, social media and rounds off with an understanding of how to effectively implement all of the knowledge gained into a successful digital marketing strategy.
Once you have completed this course you will have an understanding of the role of digital marketing within an organisation, be conscious of the channels required for consideration in digital marketing and apply the knowledge of the elements of an effective digital marketing strategy and be able to compile one yourself.
We have been offering excellence in education by design since 1981. Offering accredited Postgraduate and Undergraduate Degrees, Diplomas and Higher Certificates in the Design, Built Environment, Business and Communication sectors.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
The workshop will enable B2B and B2C marketers to grasp business opportunities, cope with the challenges of digital transformation, promote brand communication and grow their business.
Internet Marketing compromises the use of the internet to deliver promotional marketing messages to consumers. Internet Marketing includes email marketing, search engine marketing, social media marketing, display advertising and mobile advertising. Internet Marketing typically involves both a publi...
Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.
This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
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