In the current age of technology and connectivity, e-marketing is increasingly becoming the norm for businesses. In this 10-hour self-directed online course, learners will learn about the factors and features that differentiate digital marketing from traditional marketing.
DurationIn the current age of technology and connectivity, e-marketing is increasingly becoming the norm for businesses. In this 10-hour self-directed online course, learners will learn about the factors and features that differentiate digital marketing from traditional marketing.
Students will also examine the different tools used in a digital marketing context and their benefits. In addition, they will learn about the benefits of digital marketing and you will differentiate between e-Commerce and digital business. Different models used in the digital marketing context including Business to Business and Business to Consumer will also be covered along with the different forms of the functionality of digital presence.
Course Highlights:
Learners who successfully complete this course will be able to:
How we work and make a good living is changing:
Students need the skills to be flexible and agile to navigate this changing workforce. We built our programs with that in mind.
At Robertson, you’ll get the most relevant training and up-to-date industry insights to thrive in a modern work environment. You’ll learn from industry-leading professionals who bring first-hand experience into the classroom.
Get career-ready in one year or less. We are the School of New Work.
Choosing the right career and the right college to trust with your education are important decisions to make on your journey to success. Learn about some of the services we offer that are designed to help you find a meaningful career.
Lifelong Career Services:
Our career development support doesn’t end once you graduate. All current students and graduates are able to connect with career services to create an employment search checklist, revise their resume and cover letter, prepare for interviews and gain tips on how to build their professional network.
Robertson Online or the Virtual Classroom:
At Robertson, you can choose to learn on your own schedule with our Robertson Online campus, or attend scheduled virtual lectures in our Virtual Classroom. You have the flexibility to decide which learning environment is best for you.
Instructor Support:
Whether you’re studying with Robertson Online or in our Virtual Classroom, you’ll learn from experienced industry professionals. You’ll have virtual support from your instructors through Brightspace, where you can book video appointments and use the instant messenger to ask questions. Visit the link below to learn about our Brightspace platform.
Financial Support:
Going to school is a big investment. Robertson strives to offer a variety of financial aid opportunities to ease the stress of payments and allow students to focus on their studies. Whether you’re studying online or on campus, our Financial Aid team is ready to help you succeed.
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
Improve your social media engagement skills! If you’re involved in copyrighting, social media marketing, content analysis, or digital marketing management, this self-paced 12-hour online course is for you.
Complete and Hands-on (Social Media Training) explores the practical use of several social media platforms to engage and motivate returning and prospective clients. The training discusses social media platform choices using criteria such as target demographics and known user profiles.
Trainees will be able to use social media channels to amplify official messages, promote achievements and tackle fake news.
At UCW, we believe in a future where technology and business are seamlessly integrated. This vision is supported by experts in the field and relevant courses such as the Certified Digital Marketing Professional by the Digital Marketing Institute (DMI).
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