Introduction To e-Marketing

by Robertson College Claim Listing

In the current age of technology and connectivity, e-marketing is increasingly becoming the norm for businesses. In this 10-hour self-directed online course, learners will learn about the factors and features that differentiate digital marketing from traditional marketing.

$150

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img Duration

10 Hours

Course Details

In the current age of technology and connectivity, e-marketing is increasingly becoming the norm for businesses. In this 10-hour self-directed online course, learners will learn about the factors and features that differentiate digital marketing from traditional marketing.

Students will also examine the different tools used in a digital marketing context and their benefits. In addition, they will learn about the benefits of digital marketing and you will differentiate between e-Commerce and digital business. Different models used in the digital marketing context including Business to Business and Business to Consumer will also be covered along with the different forms of the functionality of digital presence.

Course Highlights:

Learners who successfully complete this course will be able to:

  • Identify the key factors and features that make marketing in a digital context unique.
  • Recognize the different tools used in the digital marketing context.
  • List the benefits of digital marketing.
  • Identify the difference between e-Commerce and digital business.
  • Identify the different models used in the digital marketing context including Business to Business (B2B) and Business to Consumer (B2C).
  • Describe different forms of the functionality of digital presence
  • Downtown Branch

    10145 109 St NW #206, Downtown, Edmonton
  • South Portage Branch

    180 Main Street, South Portage, Winnipeg
  • Sunnyside Branch

    100 – 2912 Memorial Drive SE, Sunnyside, Calgary

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