Introduction to Marketing Course

Gain a better understanding of marketing and how you can use it to drive your business or organisation on this 1-day course.

Introduction To Marketing Course

If you’re looking to improve your marketing skills and want to learn how to use marketing more effectively this 1-day Introduction to Marketing course is for you.It will give you practical skills and knowledge of different aspects of Marketing to take away and implement for your own organisation.

You will learn how to create your own marketing strategy, set objectives, build your brand and brand values, identify the best marketing channels, how to analyse your results and more.

Marketing For Beginners

During this 1-day Introduction to Marketing course, you will learn the theory behind marketing such as its role within business and marketing tools such as the 7 P’s of marketing, understanding your brand and brand vision and looking at different marketing channels.

You will also undertake practical exercises to apply this knowledge and techniques to your own organisation. As well as working to understand your market segments and setting achievable marketing goals, identifying which marketing channels would be suited to meet your goal and how to measure success.

You will be provided with detailed courses and have access to 3 months of online support for any follow-up questions you may have.

Introduction To Marketing Course Topics

During this course, we will cover the following subjects

• What is Marketing and its role in your business/organisation

• The 7 P's of Marketing and how these can be used to frame your strategy

• Understanding your brand and its importance

• Creating your vision and mission to drive your organisation forward

• Developing your brand values and your value proposition

• Understanding your market and market segments

• Setting marketing objectives

• Choosing the correct channels to use

• How to measure and understand the results

Who Is This Introduction To Marketing Course For?

This course is intended for people new to marketing or people with some responsibility for the marketing of their organisation but do not have any significant training or extensive expertise in this area. 

Whether you are a company director, or have recently promoted into a marketing role, or are looking to move into a marketing career - this is the ideal course for you.

Introduction Marketing Course Day Details

Our 5-star rated Introduction to Marketing training courses are practical courses with small class sizes, and a maximum of 6 delegates, allowing plenty of time to interact with the trainer and ask questions!

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Introduction To Marketing Courses

Our scheduled public Introduction to Marketing Courses are run in Manchester and Online. Dates for these can be found below.

Private / Bespoke Marketing Courses

Are you looking for in-house Marketing training for yourself or your team?We run private one-to-one and group Marketing training at our training centres, at your premises or at a location to suit you, anywhere in the UK. These can also be held Online.

The content of our In-house Marketing courses can be tailored to your requirements or the needs of your team.For more information see the Private Course tab further down the page for more information

Why Choose M Training's Introduction To Marketing Course?

• Run by an experienced marketer with over 25 years experience in developing communications strategies for organisations.  A Fellow of the Chartered Institute of Marketing who has worked with multinationals to small start-ups.

• Public and private courses available

• Classroom or online or blended learning available

• Course notes and support material provided including a Marketing Strategy template

• Ongoing mentoring / support available

• Certificates of achievement

Introduction To Markting Course Outline

What Is Marketing?

• Definition of Marketing

• The role of marketing

• How to use the 7 P's of marketing to frame your strategy

Your Business & Marketing

• The Role of marketing in your business

• Creating an inspirational Vision and Mission for your organisation

• Analysis of your current marketing

• Identifying the gaps and opportunities

Branding

• What is Branding?

• What is your brand promise

• Creating straplines

• Identifying and evaluating your brand values 

Your Market

• Identifying your market sectors

• Analysis of your market sectors

• How to segment your audiences

Your Objectives

• Setting marketing objectives for your organisation

• Making your objectives SMART

Marketing Channels

• How to Communicate with your audiences

• Identifying your primary and secondary Marketing Channels

• Clarifying the roles of each channel in reaching your objectives

Product / Service Evaluation

• Identify the strengths and weakness of your product / service offer

• New Product Development

• Competitor analytics