This course will introduce you to relevant terms, an overview of marketing principles, and an introduction of the sales process and the customer life cycle.
DurationThis course will introduce you to relevant terms, an overview of marketing principles, and an introduction of the sales process and the customer life cycle. We will then investigate the marketing vs. transaction marketing relationship, and introduction to the role of technology in sales and a breakdown of an effective sales plan.
This course is aimed at anyone with an interest to further their understanding of marketing and sales. No prior learning is expected to be in place. An interest in marketing and sales is all that is required.
Once you have completed this course you will have an understanding of the role of marketing and sales within an organisation, be conscious of the marketing principles in practice, be able to elaborate on the customer life cycle, discern between relationship marketing and transaction marketing, recognise the role and understand the necessity of technology in sales and apply your knowledge of the elements of an effective sales plan to compile one yourself.
We have been offering excellence in education by design since 1981. Offering accredited Postgraduate and Undergraduate Degrees, Diplomas and Higher Certificates in the Design, Built Environment, Business and Communication sectors.
This qualification enables learners to manage the marketing function at for-profit and non-profit organisations effectively.
Many confuse the term marketing with selling and advertising. Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort.
People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.
A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics.
Successful marketing today ensures survival in an increasingly competitive environment and a dynamic approach to marketing marks the success of leading companies worldwide. This short learning programme (SLP) emphasises the development of skills required to analyse and solve marketing challenges.
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