This course will introduce you to relevant terms, an overview of marketing principles, and an introduction of the sales process and the customer life cycle.
DurationThis course will introduce you to relevant terms, an overview of marketing principles, and an introduction of the sales process and the customer life cycle. We will then investigate the marketing vs. transaction marketing relationship, and introduction to the role of technology in sales and a breakdown of an effective sales plan.
This course is aimed at anyone with an interest to further their understanding of marketing and sales. No prior learning is expected to be in place. An interest in marketing and sales is all that is required.
Once you have completed this course you will have an understanding of the role of marketing and sales within an organisation, be conscious of the marketing principles in practice, be able to elaborate on the customer life cycle, discern between relationship marketing and transaction marketing, recognise the role and understand the necessity of technology in sales and apply your knowledge of the elements of an effective sales plan to compile one yourself.
We have been offering excellence in education by design since 1981. Offering accredited Postgraduate and Undergraduate Degrees, Diplomas and Higher Certificates in the Design, Built Environment, Business and Communication sectors.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
To obtain a National Certificate: A total of 7 subjects: 3 Fundamental and 4 Vocational subjects, of which 3 are compulsory and 1 is optional.
This programme aims to equip learners with the necessary skills for implementing marketing strategies associated with an entry level marketing job.
International Marketing training is offered by African Training Institute (ATI). African Training Institute (ATI) is an international training institution that was established to meet the ongoing needs of the African workforce in the current dynamic business environment.
Successful marketing today ensures survival in an increasingly competitive environment and a dynamic approach to marketing marks the success of leading companies worldwide. This short learning programme (SLP) emphasises the development of skills required to analyse and solve marketing challenges.
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