Introduction To Public Relations Management

The course is offered as contact sessions and will include both theoretical and practical application. Course notes and the prescribed textbook are requirements for the course.

Outcomes:

• Understanding of brand identification and corporate image
• Preparing a PR Programme and Plans to communicate or achieve specific objectives
• Understanding the nature of Public Relations and the Public Relations Profession
• Historical perspectives
• Ethics, personal and organisational responsibility and accountability
• Objectivity and the importance of research in Public Relations
• Apply models and theoretical underpinnings of the public relations discipline
• Understanding of stakeholder engagement and the importance of segmentation
• Apply basic Public Relations activities and techniques
• Understanding the importance of internal and external communication tools