Introduction to Retail Management

by IIMB (Indian Institute of Management Bangalore) Claim Listing

Introduction to Retail Management by IIMBx is a course designed to unravel the business model of a retail business across any sector. In this course, we will try defining and discussing various retail formats and their evolution with the help of various theories and practical scenarios.

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IIMB (Indian Institute of Management Bangalore) Logo

img Duration

6 Weeks

Course Details

Introduction to Retail Management by IIMBx is a course designed to unravel the business model of a retail business across any sector. In this course, we will try defining and discussing various retail formats and their evolution with the help of various theories and practical scenarios.

The objective of the course is to introduce the basic concepts of retailing to the participants.

The key takeaways from this course are- understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.

This course contains ideas, concepts, and real-life examples to make the learning process engaging and informative.

To explore the nuances in this course, we will use a combination of videos, graded and ungraded assignments, discussion forums, and a proctored exam.

 

Learning Outcomes

Upon successful completion of this course, learners should be able to:

  • Define retail business and identify its working mechanisms

  • Explain the retail business model for brick and mortar formats in detail

  • Define the various constituents of retail strategy

  • Develop and sustain a competitive advantage in retail sector

  • Define the practical tools and techniques of retail strategy

 

Target Audience

This is a beginner-level course suitable for anyone willing to learn the basics of Retail Management.

  • Bangalore Branch

    Bannerghatta Road, Bangalore

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