Introduction to Retail Management by IIMBx is a course designed to unravel the business model of a retail business across any sector. In this course, we will try defining and discussing various retail formats and their evolution with the help of various theories and practical scenarios.
DurationIntroduction to Retail Management by IIMBx is a course designed to unravel the business model of a retail business across any sector. In this course, we will try defining and discussing various retail formats and their evolution with the help of various theories and practical scenarios.
The objective of the course is to introduce the basic concepts of retailing to the participants.
The key takeaways from this course are- understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.
This course contains ideas, concepts, and real-life examples to make the learning process engaging and informative.
To explore the nuances in this course, we will use a combination of videos, graded and ungraded assignments, discussion forums, and a proctored exam.
Learning Outcomes
Upon successful completion of this course, learners should be able to:
Define retail business and identify its working mechanisms
Explain the retail business model for brick and mortar formats in detail
Define the various constituents of retail strategy
Develop and sustain a competitive advantage in retail sector
Define the practical tools and techniques of retail strategy
Target Audience
This is a beginner-level course suitable for anyone willing to learn the basics of Retail Management.
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.
IIMB has 107 full-time faculty members, about 1,200 students across various degree-granting programmes and nearly 5,000 annual Executive Education participants.
Our logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates to ‘let our study be enlightening’. Our vision is to be a global, renowned academic institution fostering excellence in management, innovation and entrepreneurship for business, government and society.
Located in India’s high technology capital, we are in close proximity to some of the leading corporate houses in the country, ranging from information technology to consumer product companies, giving us the added advantage of integrating classroom knowledge with practical experience.
Our long-duration programmes comprise the Doctor of Philosophy (Ph.D.), the Post Graduate Programme in Management (PGP), the Post Graduate Programme in Management – Business Analytics (PGP-BA), the Executive Post Graduate Programme in Management (EPGP), and the Post Graduate Programme in Enterprise Management (PGPEM).
We offer the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship, as a Certificate programme, with the aim of increasing social diversity of management academia in India.
We also offer the Mahatma Gandhi National Fellowship (MGNF) programme. MGNF is a Certificate Programme in Public Policy and Management offered by IIMs. It has been designed at the initiative of the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India (GoI), and implemented in collaboration with State Skill Development Missions (SSDMs).
Along with 11 disciplinary areas, we have ten centres of excellence that offer courses and conduct research on interesting questions facing various sectors of industry.
We have key partnerships and collaborations with Goldman Sachs and Kotak Bank for women entrepreneurship, with Michael and Susan Dell Foundation for incubation of non-profits, and with NITI Aayog for scaling up of new ventures.
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