This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
DurationThis course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
The course will explore how social media can be integrated into a company's traditional and online marketing initiatives. Students will learn how to leverage social media and its tools to implement reputation management, customer service, marketing, contests and other strategies.
The importance of defining and setting goals as well as identifying the appropriate key performance indicators will be covered. The course will provide an overview of the various social media platforms, examine their similarities and differences and these can be leveraged for different marketing initiatives.
Students will learn how to plan a social media persona and explore the fundamental features and functionality of the different platforms such as hashtags, sharing, and tagging.
The CDI Winnipeg campus is available to everyone in the area looking to further their education or upgrade their skills. Choose from programs in business, healthcare, and technology.
The campus is found in the heart of Winnipeg, and is close to shopping, green space, and the Red River. Students in the city will have access to a wide range of entertainment from productions of the Royal Winnipeg Ballet to local sports team
This training is for anyone who wants to acquire basic knowledge of Google Analytics, understand the sources of traffic and the different reports offered by the tool.
Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing str...
This digital marketing planning course has the primary objective of making you aware of the importance of having a long-term vision (12 months) of your marketing strategy in order to calmly apply your action plan and measure the impact.
This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
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