Introduction to Social Media

This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.

The course will explore how social media can be integrated into a company's traditional and online marketing initiatives. Students will learn how to leverage social media and its tools to implement reputation management, customer service, marketing, contests and other strategies.

The importance of defining and setting goals as well as identifying the appropriate key performance indicators will be covered. The course will provide an overview of the various social media platforms, examine their similarities and differences and these can be leveraged for different marketing initiatives.

Students will learn how to plan a social media persona and explore the fundamental features and functionality of the different platforms such as hashtags, sharing, and tagging.