This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
DurationThis course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
The course will explore how social media can be integrated into a company's traditional and online marketing initiatives. Students will learn how to leverage social media and its tools to implement reputation management, customer service, marketing, contests and other strategies.
The importance of defining and setting goals as well as identifying the appropriate key performance indicators will be covered. The course will provide an overview of the various social media platforms, examine their similarities and differences and these can be leveraged for different marketing initiatives.
Students will learn how to plan a social media persona and explore the fundamental features and functionality of the different platforms such as hashtags, sharing, and tagging.
The CDI Winnipeg campus is available to everyone in the area looking to further their education or upgrade their skills. Choose from programs in business, healthcare, and technology.
The campus is found in the heart of Winnipeg, and is close to shopping, green space, and the Red River. Students in the city will have access to a wide range of entertainment from productions of the Royal Winnipeg Ballet to local sports team
In the current age of technology and connectivity, e-marketing is increasingly becoming the norm for businesses. In this 10-hour self-directed online course, learners will learn about the factors and features that differentiate digital marketing from traditional marketing.
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
Learn how to coherently integrate your activities on the web, while developing a digital marketing strategy aligned with your company's business objectives.
Gain world-class digital marketing knowledge, from PPC to SEO, Analytics, Social Media and more. You will be armed with the expertise and the insights to be able to work in this fast-paced industry. Become a skilled digital marketer, capable of building digital marketing strategies from scratch
Improve your social media engagement skills! If you’re involved in copyrighting, social media marketing, content analysis, or digital marketing management, this self-paced 12-hour online course is for you.
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