Introduction to Social Media Marketing

Outline

Over the course of six weeks, you’ll learn how to create content for Facebook, Instagram, Twitter, and LinkedIn, while developing strategies to effectively engage and grow your audience.

We will cover audience targeting, content planning, and scheduling, along with tools for analyzing social media metrics to track and optimize your campaigns.

you’ll learn the importance of crafting a consistent brand voice, building strong online communities, and using storytelling to strengthen customer connections.

By the end of the course, you will be equipped with the practical skills to create, manage, and refine social media marketing strategies.

Progression

Level 1 & 2 Business Admin Further Social Media related courses.

Entry Requirements

There are no formal entry requirements for this taster event. These events are open to all.