KAM (Key Account Management)

Strategic Positioning, Growth and Value Creation

Course Outline:

• The most important skills and attributes of a key account manager,
• Becoming a key account manager and your responsibilities,
• Building a clear growth plan and expanding your presence within the client,
• Strengthening existing relationships and growing new relationships
• Consolidating your market share and competitor-proofing your existing clients
• Growing revenue from existing clients
• Why strategic thinking matters and how to implement a strategic growth plan,  
• Understanding and solving your clients big problems,
• Understanding your clients business,
• Educating your client on the vision and outcomes of a better future,
• 10 ways to build a strategic partnership with a client,
• How to become an indispensable partner to your clients business,
• How to ensure 100% client retention rates with existing clients,
• How to become a level 4 value creator,
• The importance of project planning, change management and communication,
• Tracking and measuring your progress on your account,
• 52 Strategic checkpoint list for growing your key accounts.