Key Account Management (Sales)

Every CEO and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently these decisions are made without having an opportunity to study the situation and make the best of best criteria for their company.

'Selling' can conjure up ideas of 'foot-in-the-door' suitcase carrying individuals who won't take 'no' for an answer. This is an old fashioned and unreal stereotype, and when introduced to the idea of soft selling, most employees can see that it's often something they already do, with customers or ...

defining negotiations including win-cubed, planning for negotiation, conducting the negotiation meetings and maintaining best relationships after negotiation conclusion General workshop goal: Protecting and improving profit and value position

There is little doubt that we are passing through a period of “interesting” economic challenge.  It is at times like this that those of us in the profession (yes, profession) of “Sales” must utilise all of our skills and fill any gaps by developing new and deeper awareness.

In this Sales and Account Management training course we focus on live challenges that affect the businesses we work with, providing real solutions that can be taken back to the workplace and implemented immediately. Ensuring the training is embedded and make real change to our delegate’s skills b...