Leading Digital Transformation

Learn from renowned experts and industry leaders about the fundamentals of creating and capturing value with digital technology, whilst building a clear understanding of your business’ priorities and the multidimensional strategies needed when inspiring change and leading digital transformation across your entire ecosystem.

With tools, techniques, and a robust understanding of our Digital Maturity Framework behind you, you will emerge ready to think far beyond technology.

Course topics

During your time on this four-day course you will gain a holistic understanding of digital transformation. You will explore the role of strategy, people, and technology to assess the needs of your organisation for successful digital transformation.

Over the duration of this course, you will apply the Digital Maturity Framework, a multidimensional model used to understand the current stage of your organisation’s digital maturity, and the roadmap it can take for future development. 

Firstly, you will have an introduction to theories of digital disruption helping to set the scene for the Digital Maturity Framework. 

As a group, we will: 

• Discuss shifts from physical to digital assets, vertically integrated supply chains to platform ecosystems and from customers-as-buyers to customers-as-users

• Examine the changing value orientation of digital first organisations from transaction-centric to engagement-centric where the key objective is to capture the end-to-end experience of customers

• Reflect on your organisation’s current digital maturity to identify development areas

You will then be introduced to the framework’s first dimension - Strategy - and its three layers of the digital growth strategy, the digital offerings, and the digital analytics strategy, where you will:

• Work in groups to define strategies of case organisations to increase digital maturity

• Gain valuable insights and learnings from guest speakers

Next, we will explore the second dimension of the framework - People - and its three layers of digital leadership and governance, digital innovation practices, and digital talents. Working closely within groups you will:

• Identify areas of the assigned case organisation that require improvements, people resources, skills, and capabilities

• Hear valuable industry insights from guest speakers

We will then move on to apply the third dimension of the framework - Technology - and its three layers of digital customer engagement, digital operational model, and digital infrastructure. You will:

• Explore how the assigned case organisation can leverage emerging technologies to improve their digital maturity

• Drawing on the insights gained from working through the nine layers of the digital maturity framework, groups will share a comprehensive strategy for digital transforming their assigned case organisation

There will be a networking drinks reception on evening one?where you will get to know your course colleagues. There will also be a course dinner on evening three, in an iconic Manchester venue, offering the opportunity for your class to come together with a wider cohort of short-course learners to expand your networking opportunities.